Babu, V.K. (author), Singh, Y.P. (author), and Department of Agriculture Extension, R.B.S. College, Bichpuri, Agra; Department of Agriculture Extension, R.B.S. College, Bichpuri, Agra
Format:
Journal article
Publication Date:
unknown
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 45 Document Number: B05520
Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
