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2. High Impact Extension Programming with Instagram
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stock, Melanie (author)
- Format:
- Journal article
- Publication Date:
- 2020-12-01
- Published:
- USA: American Society for Horticultural Science
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12049
- Journal Title:
- Hort Technology
- Journal Title Details:
- Vol. 30, issue 6
- Notes:
- 5 pages, via Online journal, The social media service Instagram is a popular public platform, but often underused tool to reach new demographics, reduce barriers, and perpetuate science-based information in extension. In the U.S. Intermountain West, Instagram was the top-rated platform for sharing information by predominantly new and female farmers. This article provides recommendations on key behaviors, goal setting, and quantifying impact on Instagram for extension programming. Accounts should target one niche or market, a consistent and personal voice, and regular communication (new content at least three times weekly). Unique and productive connections between extension personnel, community leaders, farmers, students, and public influencers expands programming. Tracking program accounts, including the number of followers and engagement rates, can assess program impacts and target market needs.
3. Role of agricultural journalism in diffusion of farming technologies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yaseen, Muhammad (author), Karim, Mujahid (author), Luqman, Muhammad (author), and Mehmood, Muhammad Umer (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12176
- Journal Title:
- Journal of Agricultural Research
- Journal Title Details:
- 57(4) : 289-294
- Notes:
- Online via UI Library Catalog search. 10 pages., Findings of a survey among a sample of 100 farmers in District Sargodha revealed 99% used agricultural radio/TV/FM, 96% used mobile phones, 66% used magazines/newspapers/periodicals, and 61% used social media. Respondents placed highest value on enhancing their productivity.
4. Scientific citizens, smartphones and social media – reshaping the socio-spatial networks of participation: Insects, soil and food
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reed, Matt (author)
- Format:
- journal article
- Publication Date:
- 2020-03
- Published:
- United States: Sciendo
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12232
- Journal Title:
- MORAVIAN GEOGRAPHICAL REPORTS
- Journal Title Details:
- Vol. 28 Issue 1
- Notes:
- 8 pages, The conjunction of citizen science and social media through the mediation of the smartphone is investigated in this Scientific Communication, following on from the last issue of the Moravian Geographical Reports (2019, Vol. 27, No. 4). Through a reconsideration of three previously published articles, in part written by the author, this paper reflects on these topics with regard to farmer innovation, local food networks and citizen-informed ecology. Each of these papers has used Twitter to gather data about practices of innovation and observation that have revealed new insights about innovation networks amongst farmers, urban-rural connections and insect behaviours. The reflections reported here are embedded in a discussion of the rise of the term 'Citizen Science'. Recent experiences in areas as diverse as fisheries management and combating Ebola, have informed societal needs for greater engagement in finding inclusive, comprehensive solutions to urgent socio-ecological problems. This paper suggests a compositional approach to studies using citizen scientists and their data as a new avenue of practice and investigation.
5. Uncertain time challenges farm broadcasters
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wick, Don (author / Red River Farm Network, Grand Forks, North Dakota)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA: National Association of Farm Broadcasting, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: D11637
- Journal Title:
- Airing on the Side of Agriculture
- Journal Title Details:
- May
- Notes:
- 2 pages., Online from publisher., Describes how he and his associates are adjusting their farm reporting activities during restrictions and impacts of the current COVID-19 pandemic.
6. Using emotions to frame issues and identities in conflict: farmer movements on social media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Aarts, Noelle (author), Stevens, Tim M. (author), and Dewulf, Art (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D11513
- Journal Title:
- Negotiation and Conflict Management Research
- Notes:
- 19 pages., Via online., In a comparative case study, researchers analyzed two social media conflicts between farmers and animal right advocates to understand how conflicts establish, escalate, and return dormant through issue and identity framing and the discursive use of emotions. "The binary opposition is initially established through issue framing but escalates into an identity conflict that involves group labeling and blaming."