Via UI Library subscription., Owner-president of Brock Associates, Milwaukee, Wisconsin, describes his career, the services his firm provides, outlook for agricultural commodities, and farm policy changes anticipated with the new federal administration.
Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.
Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.
Online open access via AgEcon Search., Authors used a survey to examine the information and communication technology (ICT) usage and attitudes by enterprises operating in the agri-food sector. "...competitive advantage my be reached using ITC solutions for widening and maintaining relations through a more effective information flow with partners and consumers."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11765
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Online from AgriMarketing Weekly. 1 page., News of an ownership transition involving two marketing communications agencies, including one(Sage) with a variety of agricultural, animal health and business-to-business clients.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11940
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Online via AgriMarketing Weekly. 1 page., Syngenta Group "unites the strengths of its four Business Units - Syngenta Crop Protection, Syngenta Seeds, ADAMA, and Syngenta Group China - under one umbrella."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
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21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
