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    Start Over Publication Year 2016 Subject Term marketing communication Within Last x Years within 10 Years

    1. Utilizing digital media in agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landry, Lesley (author), Carlson, Wayne (author), Johnson, Michele (author), Harding, Shawn (author), Stewart, Janine (author), and Steever, Sara (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06564
    Journal Title:
    Agri Marketing
    Journal Title Details:
    54(1) : 18-20

    6. Women leading ag agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    VonderHaar, Tina (author), Burgy, Beth (author), Tessmann, Marcy (author), Duff, Mary Jane (author), Ries, Rhonda (author), Steever, Sara (author), Martin, Diane (author), Cleaver, Leigh Ann (author), and Adams, Lisa A. (author)
    Format:
    Journal article
    Publication Date:
    2016-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07078
    Journal Title:
    Agri Marketing
    Journal Title Details:
    54(4) : 24-26, 28
    Notes:
    Features presidents/principals of nine marketing communications agencies that serve agricultural clients.

    9. Do bans on illuminated on-premise signs matter? Balancing environmental impact with the impact on businesses

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Taylor, Charles R. (author) and Sarkees, Matthew E. (author)
    Format:
    Journal article
    Publication Date:
    2016-01
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07120
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    35(1) : 1-73

    11. Bringing agriculture to consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2016-07
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07418
    Journal Title:
    Agri Marketing
    Journal Title Details:
    54(6) : 40-42
    Notes:
    Describes introduction of the Winfield Crop Adventure, an experimental museum in Indiana dedicated to modern farming.

    13. Reaching millennials: implications for advertisers of competitive sporting events that use animals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07426
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 73-85

    14. Effects of social media marketing on small-scale horse farms in the United States

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpenter, Ashley K. (author) and Dharmasena, Senarath (author)
    Format:
    Paper
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07637
    Notes:
    Selected paper presented at the Southern Agricultural Economics Association annual meeting, San Antonio, Texas, February 6-9, 2016. 6 pages., Brief review of the U.S. horse industry and description of a planned marketing communications project involving use of social media to sell breeding stock.

    15. Do firms price and advertise to maximize profits? Evidence from U.S. food industries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    He, Xi (author) and Lopez, Rigoberto A. (author)
    Format:
    Paper
    Publication Date:
    2016-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: D07651
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Boston, Massachusetts, July 31-August 2, 2016., Analysis shows that incumbent firms in four food industries tend to price higher and advertise less to deter entry when potential entrants are more competitive in terms of potential market share. Industries in which incumbents adopt lower prices and higher advertising signal that there is great potential for profit and, therefore, entrants with moderate competitiveness are also able to enter the market.