6 pages., via online journal., Technology Acceptance Model (TAM) is commonly applied to analyse contributions of determinant variables on the adoption of communications technology. However, identifying external variables that affect technology adoption need to explore. This research is aimed to identify the role of education variable in the technology adoption. The study was conducted by survey design. One hundred respondents were determined by judgmental sampling method with criterion that respondents are owners or manager of small medium enterprises that use livestock-based product such as meat, eggs and milk in Bantul Regency, Special Province of Yogyakarta. The research showed that Perceived Ease of Use affected Perceived Usefulness (p≤0.001), and both of those variables were critical factors for Attitude Toward Social Media Use (p≤0.001). The study revealed that Intention to Adopt Social Media is affected by Attitude Toward Social Media Use and Perceived Usefulness (p≤0.001). Then, the test found that education moderates relationships between Attitude Toward Social Media Use and more influential users on those with lower education backgrounds (p≤0.05). Even so, education did not moderate relationships between Perceived Usefulness and Intention to Adopt Social Media. In short, the proposed model was able slightly higher in explaining compare to the original TAM.
Spurk, Christoph (author), Asule, Pamellah (author), Ofori-Baah, Rebecca (author), Chikopela, Louis (author), Diarra, Boubacar (author), Koch, Carmen (author), and Wageningen University
Format:
Online journal article
Publication Date:
2019-08-21
Published:
Netherlands: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10944
22 pages, via online journal article, Purpose: Soil fertility is decreasing in many parts of Sub-Saharan Africa. To mitigate this trend, various agricultural technologies are available, but their uptake by farmers has been low. Perception of the problem, information exposure, and knowledge play a major role in adoption of technologies. This study assessed empirically the levels of perception, knowledge and information exposure among African farmers as an indicator for potential adoption of soil fertility technologies.
Design/Methodology/approach: The study used survey data of more than 2,400 small-scale farmers selected through random sampling from Ghana, Kenya, Mali and Zambia. The survey investigated socio-economic factors, exposure to media, perception and knowledge of soil fertility and other information.
Findings: Many farmers did not perceive soil fertility as a major challenge, except in Mali; farmers were hardly receiving information on soil fertility from professional agricultural sources, and they often lacked accurate knowledge about soil fertility technologies. Radio was by far the most used information source for farmers.
Practical implications: The study has exposed the need for interventions to increase awareness, information exposure, and knowledge about soil fertility among farmers to strengthen the adoption of soil fertility technologies. It also calls for innovative ways of strengthening extension services through links with radio.
Theoretical implications: The role of communication in the uptake of agricultural innovations is still under-researched, and hence this study exposes the need to investigate in-depth knowledge, perception levels, and quality and frequency of information exposure on various channels of soil fertility management.
Originality: This is one of the few studies empirically measuring perception, information frequency on various channels, and knowledge of soil fertility among small-scale farmers in African countries.
32 pages., via online journal., The phrase in the title is not mine. I am borrowing it here from syndicated
columnist and cowboy poet Baxter Black, who borrowed the title of one
of his own columns “Growth of Agricultural Ignorance” from the editor of
the Delmarva Farmer (a weekly agricultural publication serving the Delaware,
Maryland, and Virginia region). In many ways I agree with the term, and
believe it is accurate in part to describe American society in the late twentieth
century and into the twenty-first. Thus, I would like to take this opportunity
to discuss some trends in American agriculture, and for that matter, agricultural history, and some concerns that I have about them. Not all the trends are bad, of course, and perhaps in some ways, at least, American society is less agriculturally ignorant than Black and others suggest.
8 pages., via online journal, OBJECTIVE:
We examined work-related homicides and suicides among farm operators/workers in the United States from 1992 to 2010.
METHODS:
Work-related homicide and suicide cases from 1992 to 2010 were obtained from the Census of Fatal Occupational Injuries. To calculate rates, denominator data on the US working population were also obtained from 2003 to 2010 Current Population Survey. Logistic regression was used to identify factors that were differentially associated with homicide and suicide.
RESULTS:
Over these 19 years, 171 farm operators/workers died from homicide and 230 died from suicide. When compared to rates of all workers, suicide rates were higher while homicide rates were lower among farm operators/workers. Males (OR = 6.1), whites (OR = 4.7), and 35- to 54-year-old (OR = 2.3) farm operators/workers had increased odds of suicide over homicide compared with their respective counterparts (ie, females, nonwhites, <35-year-olds). Those working in smaller farm operations with <11 employees had 1.7 times the odds of suicide over homicide.
CONCLUSIONS:
Suicide and homicide are both present in the agricultural industry, with suicide being more common than homicide. Translation of suicide prevention programs should be explored for the agricultural industry.
Ranjan, Pranay (author), Wardroppe, Chloe B. (author), Eanes, Francis R. (author), Reddy, Sheila M. W. (author), Harden, Seth C. (author), Masuda, Yuta J. (author), and Prokopy, Linda S. (author)
Format:
Online journal article
Publication Date:
2019-01
Published:
USA: Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10297
10 pages., Via online journal., Agricultural conservation programs often focus on farm operators when promoting conservation practices. However, much of U.S. farmland is owned by landowners not directly involved in farm operations. Rental arrangements on these lands can dis-incentivize the adoption of conservation practices that could improve soil health, water quality, and land values. To date, agricultural conservation policy has largely ignored the role of non-operating landowners (NOLs) and rental arrangements. We help improve the evidence-base for policy by identifying barriers to adoption of conservation practices on rented farmlands. Analysis of forty interviews with NOLs, operators, farm managers and university extension personnel in Iowa, Illinois, and Indiana revealed five categories of barriers: cash rent lease terms, rental market dynamics, information deficits/asymmetries, cognitive/interpersonal, and financial motivations. Some barriers, such as risk aversion and farm aesthetics were expressed by both NOLs and operators, while other barriers, such as status quo bias and annual renewal of leases were only expressed by NOLs and operators, respectively. To overcome barriers to conservation, interviewees recommended improving communication between NOLs and operators and modifying cash rent lease terms in order to build in flexibility for equitable sharing of risks and rewards. Agricultural conservation programs could readily apply these results—possibly working with intermediaries (e.g., farm managers, lawyers)—to offer communication and lease tools and assistance to NOLS and operators. Future research should evaluate the efficacy of these conservation interventions and how intermediaries affect the balance of power between NOLs and operators.
12 pages., via online journal., Development of extension and outreach that effectively engage farmers in climate
change adaptation and/or mitigation activities can be informed by an improved understanding of farmers’ perspectives on climate change and related impacts. This research employed
latent class analysis (LCA) to analyze data from a survey of 4,778 farmers from 11 US Corn
Belt states. The research focused on two related research questions: (1) to what degree do
farmers differ on key measures of beliefs about climate change, experience with extreme
weather, perceived risks to agriculture, efficacy, and level of support for public and private adaptive and mitigative action; and (2) are there potential areas of common ground
among farmers? Results indicate that farmers have highly heterogeneous perspectives, and
six distinct classes of farmers are identified. We label these as the following: the concerned
(14%), the uneasy (25%), the uncertain (25%), the unconcerned (13%), the confident (18%),
and the detached (5%). These groups of farmers differ primarily in terms of beliefs about
climate change, the degree to which they had experienced extreme weather, and risk perceptions. Despite substantial differences on these variables, areas of similarity were discerned
on variables measuring farmers’ (1) confidence that they will be able to deal with increases
in weather variability and (2) support for public and private efforts to help farmers adapt to
increased weather variability. These results can inform segmented approaches to outreach that
target subpopulations of farmers as well as broader engagement strategies that would reach
wider populations. Further, findings suggest that strategies with specific reference to climate
change might be most effective in engaging the subpopulations of farmers who believe that
climate change is occurring and a threat, but that use of less charged terms such as weather
variability would likely be more effective with a broader range of farmers. Outreach efforts
that (1) appeal to farmers’ problem solving capacity and (2) employ terms such as “weather
variability” instead of more charged terms such as “climate change” are more likely to be
effective with a wider farmer audience.
16 pages, via online journal article, Purpose: In this paper, the knowledge dynamics of the farmer–rural extensionist’ interface were explored from extensionists’ perspective with the aim of understanding the matchmaking processes between supply and demand of extension services at the micro-level. Design/methodology/approach: Forty semi-structured interviews were conducted with extensionists whom work in the North-Eastern, Argentine provinces. Findings: Two different, general types of knowledge dynamics were identified: one moderately diffusionist, based on a hierarchical relationship and the prioritisation of experts’ knowledge, and the other constructivist, based on horizontal processes of co-construction. Interestingly, some extensionists support beliefs pertaining to both approaches. They also highlight the importance of unceremonious trainings, interpersonal trust and making recommendations that take into account farmers’ rationale. Practical implications: Results show the persistence of diffusionist rural extension and that extensionists have different, even contradictory, extension approaches, which renders inappropriate any attempt to generalise their perspectives. Theoretical implications: This study suggests that farmers’ demand is the result of a constructive, interactive process, and thus is not prior to the interaction between the demand side (farmers) and the supply side (extensionists). Consequently, the knowledge and power dynamics that take place within the farmer–extensionist interface should be considered the nucleus of demand construction and the matchmaking process. Originality/value: This paper addresses the dynamic matchmaking process between supply and demand of extension services at the micro-level, suggesting it is a constructive process and showing the core role played by power dynamics.
10 pages., via online journal., The main purpose of this study was to categories and describes the profile characteristics of the women beneficiaries, to determine the use of communication sources by the women beneficiaries, and to explore the relationship between the profile characteristics of the women beneficiaries of RDRS with their use of communication sources. Data were collected using interview schedule from a sample of 112 women beneficiaries selected from the population of 280 by multistage random sampling procedure from five villages of Rajendrapur union under sadar upazila of Rangpur district. Use of communication sources by the RDRS women beneficiaries was determined on three dimensions viz. attitude, contact and application, and finally the use of communication sources index (UCSI) was computed. The UCSI ranged from 45.24 to 277.68 with a possible range of 0 to 300. Based on UCSI, among the 10 communication sources the first five communication sources were husband (277.68), neighbours (219.05), RDRS-worker (205.95), RDRS group meeting (193.45) and relatives (160.42). However, the last five communication sources were RDRS officer (134.82), mobile phone (112.80), television (68.75), inputs dealer (63.99) and SAAOs (45.24). The findings revealed that the highest proportion (38.39%) of the women beneficiaries had medium use of communication sources compared to 33.93% low use and 27.68% high use. Among the ten selected characteristics of the women beneficiaries’ education, farm size, annual income, daily time use, credit received and participation in IGAs showed positive significant relationship while fatalism showed negative significant relationship with their use of communication sources. Age, family size and dependency had no significant relationships. The women beneficiaries of RDRS had moderate exposure with various communication sources so, the concerned Government Organizations and Non-government Organizations engaged in extension activities should make necessary arrangements for improving the use of communication sources by them in income generating activities.
20 pages, via online journal, Purpose: To examine the factors that support and hinder farmers’ learning and to investigate the impact of an innovative learning program on farmers’ practice change.
Design/methodology/approach: Individual interviews and focus group discussions were held with 24 farmers over 20 months. Observations were made of these farmers as they participated with eight agricultural and social scientists in a range of innovative experiences to learn about chicory and plantain establishment and management. These learning experiences were designed around evidence-informed educational pedagogies. Data sets were analyzed using NVivo to determine common themes of affordances and barriers to learning and actual practice changes.
Findings: The affordances for learning and practice change include belonging to a learning community, enhancing self-efficacy, engaging with scientists, seeing relative advantage, reinforcing and validating learning, supporting system’s integration and developing an identity as learners. Barriers to learning and practice change include issues of: trialability, complexity, compatibility and risk.
Practical implications: The importance of basing new models of extension around evidence-informed pedagogies known through educational research to promote learning and practice change.
Theoretical implications: Sociocultural theory and self-efficacy theories of learning are critical to the success of effective agricultural extension programs.
Originality: To date, little empirical research about the affordances and barriers for pastoral farmers’ learning has been based on contemporary educational research.
15 pages., via online journal, Radio is the most widely used medium for disseminating information to rural audiences across Africa. Even in very poor communities, radio penetration is vast; it is estimated there are over 800 million radios in Sub-Saharan Africa. The paper summarizes evidence on food insecurity in Sub-Saharan Africa and strategies to provide information on innovative agricultural practices to smallholder farmers. The research in this paper is then discussed within the context of research on information and communication technologies (ICTS) for development. Next, the paper presents the ICT-enhanced participatory radio campaign approach and ICT innovations introduced by Farm Radio International, a Canadian nongovernmental organization. The paper analyzes two participatory radio campaigns that use both listening groups and ICTs to engage African farmers. Research on these radio campaigns in six African countries is reported to examine how the participatory approach impacted listenership, knowledge and initial adoption of agricultural techniques and practices presented in the radio campaigns. The authors conclude that the findings of research on these projects could be highly relevant for increasing awareness and adoption of agricultural practices in Sub-Saharan Africa. They also appear promising for other development sectors and for other developing regions
