1 - 4 of 4
Number of results to display per page
Search Results
2. Examining farmers markets’ usage of social media: An investigation of a farmers market Facebook page
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Cui, Yue (author)
- Format:
- Online journal article
- Publication Date:
- 2014
- Published:
- New Leaf Associates, Inc
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10899
- Journal Title:
- Journal of Agriculture, Food Systems, and Community Development
- Journal Title Details:
- 5(1):87-103
- Notes:
- 17 pages., via online journal., Social media are transforming communication between organizations and their audiences, and even changing the organizations themselves. Social media's low cost and low requirements for technical skills needed to both use and maintain an online presence allow small businesses with limited marketing budgets to use the same marketing strategies as bigger businesses with large marketing budgets. In addition, social media provides businesses direct and interactive ways to reach out and retain customers. This case study analyzes Cedar Park Farmers Market (CPFM)'s use of its Facebook page. Using Facebook Graph API Explorer, we extracted data regarding posts and fans of CPFM's Facebook page since the page was created. We then examined the data to explore the social networks, including farmers market organizers, vendors, and customers, within CPFM's Facebook page and how the market used its Facebook page, by looking at the Facebook page layout, composition of fans, post intensity, post ownership, media type, and degree of engagement. We found that (1) the market organizers, customers, vendors, and local communities were all engaged with the CPFM Facebook page; (2) the CPFM used Facebook as a marketing platform to publish timely information (e.g., available products or upcoming events) and to reach and retain customers and vendors; and (3) the CPFM's Facebook page functioned as a cyber–social hub to connect and engage the local community.
3. The use of social media technologies to create, preserve, and disseminate indigenous knowledge and skills to communities in East Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Owiny, Sylvia A. (author), Mehta, Khanjan (author), and Maretzki, Audrey N. (author)
- Format:
- Online journal article
- Publication Date:
- 2014
- Published:
- International Journal of Communicaitons
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10904
- Journal Title:
- International Journal of Communication
- Journal Title Details:
- 8: 234–247
- Notes:
- 14 pages., via online journal., The preservation, management, and sharing of indigenous knowledge is crucial for social and economic development in rural Africa. The high rate of illiteracy (print-based) in rural Africa and the exclusion of indigenous knowledge from Western education add to the information gap experienced in rural Africa. Other challenges facing oral cultures are the disappearance of traditional knowledge and skills due to memory loss or death of elders and the deliberate or inadvertent destruction of indigenous knowledge. The rapidly increasing use of social media and mobile technologies creates opportunities to form local and international partnerships that can facilitate the process of creating, managing, preserving, and sharing of knowledge and skills that are unique to communities in Africa. This article proposes the use of social media and mobile technologies (cell phones) in the creation, preservation, and dissemination of indigenous knowledge and discusses the role of libraries in the integration of social media technologies with older media that employ audio and audiovisual equipment to reach a wider audience.
4. Using communicative ecology theory to scope the emerging role of social media in the evolution of urban food systems
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hearn, Greg (author), Collie, Natalie (author), Lyle, Peter (author), Choi, Jaz Hee-Jeong (author), and Foth, Marcus (author)
- Format:
- Online journal article
- Publication Date:
- 2014-10
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10912
- Journal Title:
- Futures
- Journal Title Details:
- 62(B): 202-212
- Notes:
- 11 pages., via online journal., Urban agriculture plays an increasingly vital role in supplying food to urban populations. Changes in Information and Communications Technology (ICT) are already driving widespread change in diverse food-related industries such as retail, hospitality and marketing. It is reasonable to suspect that the fields of ubiquitous technology, urban informatics and social media equally have a lot to offer the evolution of core urban food systems. We use communicative ecology theory to describe emerging innovations in urban food systems according to their technical, discursive and social components. We conclude that social media in particular accentuate fundamental social interconnections normally effaced by conventional industrialised approaches to food production and consumption.