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    3. Acing the media interview: what to know to promote your programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Opat, Kelsi (author) and Irlbeck, Erica (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11819
    Journal Title:
    Agricultural Education Magazine
    Journal Title Details:
    90(3) : 7-8
    Notes:
    Tips for agricultural educators about how to prepare for and take part in television interviews successfully, as interviewees.

    5. Agricultural communications students describe a short-term field experience

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Riggs, Angel (author), Montgomery, Diane (author), and Oklahoma State University
    Format:
    Journal article
    Publication Date:
    2018-07-02
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10166
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    102(2)
    Notes:
    20 pages; Article 3, via online journal, Student-run publications, including newsrooms and similar agency-style work achieve the curricular goal of experiential learning (Roberts, 2006) for university agricultural communication students. Gaining a journalistic skillset in the classroom is richly supplemented with experiencing real-world and authentic agency immersion to reveal to students the genuine characteristics of a workplace. The purpose of this study was to use Q methodology to evaluate a real-world, out-of-class-but-supervised newsroom producing publications for the State FFA Convention. Fifteen undergraduate students who were immersed in this three-day program in which students publish original work to disseminate information to FFA participants and the public participated in the study at the end of the newsroom experience. With a concourse sampled along four dimensions of growth and development (Author, 2014), a Q set of 36 statements was sorted. In addition to the Q sorts, comments gathered from the students at the last session assisted in the interpretation of data. Post-sort interviews were conducted with exemplar sorters. Data were analyzed using principal components and varimax rotation and interpreted to show three ways the newsroom was experienced by the university students. The Supervisors honed managerial skills while working as colleagues with faculty supervisors. The Contented Staff valued the education gained from the experience and recognized the practical application of the communications-based skill-set. The Stressed Staff had insecurities and physical discomfort during the work and living in the city. Implications for program development, classroom instruction, and field experience assessment will be discussed.

    6. Aligning community-based water monitoring program designs with goals for enhanced environmental management

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Buckland-Nicks, Amy (author), Castleden, Heather (author), and Conrad, Cathy (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D06997
    Journal Title:
    Journal of Science Communication
    Journal Title Details:
    15(3) : 1-23

    7. Aligning community-based water monitoring program designs with goals for enhanced environmental management

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Buckland-Nicks, Amy (author), Castleden, Heather (author), and Conrad, Cathy (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07073
    Journal Title:
    Journal of Science Communication
    Journal Title Details:
    15(3) : 1-23

    9. Can anyone hear us? An exploration of echo chambers at a land-grant university

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
    Format:
    Journal article
    Publication Date:
    2019
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    103(2)
    Notes:
    24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.

    10. Challenges of smallholder farmers in accessing agricultural information in Southern Ethiopia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meggerssa, G.R. (author), Gemede, B.G. (author), and Jarsa, A.W. (author)
    Format:
    Journal article
    Publication Date:
    2020-05-01
    Published:
    Bulgaria: Trakia University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12414
    Journal Title:
    Agricultural Science and Technology
    Journal Title Details:
    Vol. 12, Number 1
    Notes:
    10 pages, The study was focused on identifying sources of agricultural information and analyzing challenges faced by smallholder farmers in accessing agricultural information in Southern Ethiopia. To achieve the stated objectives the study district was selected purposively from Wolaita zone by selecting five kebeles randomly. At the end, a total of 150 sample households were randomly selected from these five kebeles. To collect the data both primary and secondary sources were used for the purpose of this study. Primary data were collected directly from sample respondents through structured and semi-structured interview schedules, observation and focus group discussions. Secondary data were collected from Woreda agriculture and rural development office report, and other relevant books, journal articles and the Internet. After the relevant data were collected, the descriptive statistics such as mean, frequency, and percentage, and the inferential statistics such as chi-square tests were also used. The findings indicate that female farmers, illiteracy, location of market center, information seeking behavior of farmers, low rate of extension-farmers linkages, inadequate operational skill of aids, language barriers, lack of training, lack of rural electrification, lack of development agents, absence of rural networks, inadequate reading materials, and inappropriate time of broadcasting are the main challenges smallholder farmers were faced with. Therefore, to overcome the challenges strong commitment and reformation should be done in the study area by the concerned stakeholders.