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    1. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author) and Rumble, Joy N. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 28-42

    2. Committing millennials toward recycling and environmental preservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loureiro, Sandra Maria Correia (author) and Kaufmann, Hans Ruediger (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Portugal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11622
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    22(2) : 224-237
    Notes:
    15 pages., Online via UI e-subscription., Researchers analyzed antecedents and consequences of affective commitment revealed "the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment."

    3. Defining U.S. consumers' (mis)perceptions of pollinator friendly labels: an exploratory study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Khachatryan, Hayk (author) and Rihn, Alicia (author)
    Format:
    Journal article
    Publication Date:
    2018
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09659
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    21(3) : 365-378

    4. Entertainment-education of altruistic behaviors: an empirical study of the effects of the narrative persuasion of a nature conservation film

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Tsai (author) and Lin, Jin-Sen (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07026
    Journal Title:
    Chinese Journal of Communication
    Journal Title Details:
    7(4) : 373-388

    5. Harnessing the unconscious mind of the consumer: how implicit attitudes predict pre-conscious visual attention to carbon footprint information on products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Beattie, Geoffrey (author) and McGuire (author / Laura)
    Format:
    Journal article
    Publication Date:
    2015-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07190
    Journal Title:
    Semiotica
    Journal Title Details:
    204 : 253-290

    6. Impact of the Make Healthy Normal mass media campaign (phase 1) on knowledge, attitudes and behaviours: a cohort study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kite, James (author), Gale, Joanne (author), Grunsell, Anne (author), Bellew, William (author), Lee, Vincy (author), Lloyd, Beverley (author), Maxwell, Michelle (author), Vineburg, John (author), and Bauman, Adrian (author)
    Format:
    Journal article
    Publication Date:
    2018-06
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10376
    Journal Title:
    Australian and New Zealand Journal of Public Health
    Journal Title Details:
    42(3) : 269-278
    Notes:
    8 pages.

    7. Local food vitality index: measuring consumer attitudes toward food system attributes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Woods, Tim (author), Rossi, Jairus (author), and Davis, Alison (author)
    Format:
    Journal article
    Publication Date:
    2017-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09654
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    48(1) : 33-41

    8. Reaching millennials: implications for advertisers of competitive sporting events that use animals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07426
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(2) : 73-85

    10. When descriptive norm cues fail as persuasion agents in green supermarket advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 721-738
    Notes:
    19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."