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    41. How to make a grand champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(5) : 22-23
    Notes:
    Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

    42. Ignorance is bliss. How parents of preschool children make sense of front-of-package visuals and claims on food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abrams, Katie M. (author), Evans, Caitlin (author), and Duff, Brittany R.L. (author)
    Format:
    Journal article
    Publication Date:
    2015-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05773
    Journal Title:
    Appetite
    Journal Title Details:
    87(1) : 20-29

    43. Industry self-regulation of food advertisement to children: compliance versus effectiveness of the EU Pledge

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landwehr, Stefanie C. (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    Europe
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11476
    Journal Title:
    Food Policy
    Journal Title Details:
    91 : 101833
    Notes:
    9 pages., Online via UI electronic subscription, Researchers analyzed the effectiveness of the European Union Pledge, a self-regulation initiative of leading food companies at the European level, in restricting television advertising of food and drink products high in fat, sugar or salt to children. Results indicated that effectiveness was limited by the focus on children's program and the relatively lenient nutritional criteria agreed to by signatory companies.

    44. Is your product really green? A content analysis to reassess green advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Segev, Sigal (author), Fernandes, Juliana (author), and Hong, Cheng (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07032
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    45(1) : 85-93

    45. Keep listening. Keep learning

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gustafson, Mike (author)
    Format:
    Journal article
    Publication Date:
    2017-06
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08737
    Journal Title:
    Agri Marketing
    Journal Title Details:
    55(5) : 42-47
    Notes:
    Features Greg Nickerson, CEO of Bader-Rutter, as National Agri-Marketing Association's "Marketer of the Year."

    47. Largest Communications Agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2022-05
    Published:
    United States: National Agri-Marketing Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12554
    Journal Title:
    Agri Marketing
    Journal Title Details:
    p. 16-23
    Notes:
    8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.

    48. Largest communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2014-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02657
    Journal Title:
    Agri Marketing
    Journal Title Details:
    52(4) : 30, 33-34, 36, 38, 40-41
    Notes:
    Annual listing of the largest communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle market.