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2. Emotion and Virality of Food Safety Risk Communication Messages on Social Media
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wang, Xiajing (author), Nan, Xiaoli (author), and Stanley, Samantha (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12305
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 3
- Notes:
- 28 pages., This study investigates how the emotional tone of food safety risk communication messages predicts message virality on social media. Through a professional Internet content tracking service, we gathered news articles written about the 2018 romaine lettuce recall published online between October 30th and November 29th, 2018. We retrieved the number of times each article was shared on Twitter and Pinterest, and the number of engagements (shares, likes, and comments) for each article on Facebook and Reddit. We randomly selected 10% of the articles (n = 377) and characterized the emotional tone of each article using machine learning, including emotional characteristics such as discrete emotions, emotional valence, arousal, and dominance. Conveying negative valence, low arousal, and high dominance, as well as anger and sadness emotions were associated with greater virality of articles on social media. Implications of these findings for risk communication in the age of social media are discussed.
3. Growing consumer interest driving social responsibility movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nickle, Ashley (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12125
- Journal Title:
- Packer
- Notes:
- Online from publication. 3 pages., Report of a conversation with Hugo Hays, global director of compliance and food safety for international banana firm, Fyffes.
4. Regenerative ag: the No. 1 food trend of 2020: America's conservation ag movement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-06
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12081
- Journal Title:
- Packer
- Notes:
- Online from publisher. 4 pages., "Building trust in food begins with empowering farmers through one of the largest and most diverse conservation- and sustainability-focused pulic-private partnerships in our nation's history."
5. ‘I will know it when I taste it’: trust, food materialities and social media in Chinese alternative food networks
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martindale, Leigh (author)
- Format:
- Journal article
- Publication Date:
- 2021-06
- Published:
- United States: Springer Nature
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12225
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- v. 38, iss. 2
- Notes:
- 15 pages, Trust is often an assumed outcome of participation in Alternative Food Networks (AFNs) as they directly connect producers with consumers. It is based on this potential for trust “between producers and consumers” that AFNs have emerged as a significant field of food studies analysis as it also suggests a capacity for AFNs to foster associated embedded qualities, like ‘morality’, ‘social justice’, ‘ecology’ and ‘equity’. These positive benefits of AFNs, however, cannot be taken for granted as trust is not necessarily an outcome of AFN participation. Using Chinese case studies of AFNs, which are characterised by a distinct form of trust pressure—consumers who are particularly cynical about small scale farmers, food safety and the organic credentials of producers—this paper highlights how the dynamics of trust are in constant flux between producers and consumers. I suggest that it is the careful construction of the aesthetic and multi-sensory qualities of food, which is often celebrated via social media, that human centred relations in Chinese AFNs are mediated. This leads to two key conclusions: first, that the key variable for establishing trust is satisfying the consumer’s desire for safe (i.e. "fresh") food; and second, the materiality of the food and the perception of foods materiality (especially through social media), must both be actively constructed by the farmer to fit the consumer’s ideal of freshness.