Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
Notes:
Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12076
Notes:
Online from publisher. 4 pages., Summarizes benefits of objectively-sourced data from sources like the USDA, public and private data firms, geospatial insights and analysis, and more. Cites weaknesses of farmer surveys, promotions, registration forms and other similar sources.
