20 pages., Agricultural communication covers all kinds of human communications involving agriculture, food, natural resources and rural interests. Such communications exchange and deliver the information of the agricultural and natural resource industries to the right receivers through effective media. Storytelling in marketing is also a managerial application; it is a marketing strategy that includes the agricultural industry. While an increasing number of agricultural businesses are promoting the application of agricultural stories in marketing and facilitating increases in the consumption of agricultural products, few researchers have explicitly developed valid tools for measuring the constructs of agricultural stories. This study continued previous research on effective model of storytelling in agricultural marketing, with the aim of exploring the constructs of a good agricultural story and developing the “Agricultural Story Scale” to measure them. Thirteen items measuring three factors—authenticity, narrative, and protagonist’s distinctiveness—were confirmed to have satisfactory structural model fit. The findings of the study and recommendations that contribute to both theoretical and practical implications are reported.
Keywords: Agricultural Story; Agricultural Communication; Measurement; Storytelling; Storytelling in Marketing
UI Library subscription., Update on agricultural/rural broadcasting in the U.S., including recent survey results about listenership and about the News Service of the National Association of Farm Broadcasting.
Online from periodical. 3 pages., Author described the responsibilities and importance of the produce manager/specialist. "These hardworking individuals live in two worlds; they have one foot in the stores and one foot in the corporate office." Emphasized the need for communications leadership among the teams with whom they work.
Online from publication. 3 pages., Perspectives from four restaurant chain executives at a conference of the Produce Marketing Assocition. Focus on deeper connections with supply partners, labor savings through technology, and more racial diversity at top levels. "...the truth is, this country runs on foodservice."
Online from periodical., Article briefly describes research indicating the windows of opportunity for encouraging babies to eat and like fruits and vegetables.
Online from the periodical, Through case examples, author reported that in order to attract a broader constituency, conservation organizations must often first address a history of missteps and exclusion. Also, "Rather than mandate a solution, organizations should 'look for outcomes that are community-led and collectively shared'."
Online from publication. 3 pages., Author reports on a panel discussion about managing workforce challenges in a COVID-19 environment. Speakers advised that during pandemics or other challenging situations employers should communicate with their employees and other stakeholders, even when plans and next steps are not in place. Other counsel: be transparent, tell (and show) employees that you care and are doing something, provide opportunity for them to talk, ask questions, create an anonymous hotline. send email updates.
10 pages, via online journal, Under China's “Western Development” plan, inland China has witnessed massive urban expansion and land development, but little is known about the consequent stratification among relocated communities. This study examines the urbanization process on the outskirts of the Municipality of Yinchuan in northwestern China. Previous studies have focused on how urbanization impoverished or enriched rural communities, while this study examines how relocated communities (or teams) were differentiated in their compensation and relocation outcomes, as a combined outcome of policies and resource structures. Quantitative evidence suggests that urbanization has led to both between-team and within-team variations, and qualitative analyses illustrate why even the “lucky” teams always had “unlucky” villagers in compensation outcomes. Between-team variations were often used to mobilize collective resistance to strive for better compensation, but the rise of within-team variations has undermined the grassroots alliance against “unfair” policies. Villagers were more obsessed with individual competition of property investment based on their wealth and self-financing capabilities, but they also complained about “unjust” competition, such as the appropriation of resources based on cadres' privileges and connections. Although individual competition was celebrated under the official neoliberal market-oriented narratives, the decline of collective patronage and the resentment toward cadres' rent-seeking behaviors have added to tensions within relocated communities and contributed to their fragmentation.
