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202. Channels used to deliver agricultural information and knowledge to smallholder farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ndimbwa, Tumpe (author), Mwantimwa, Kelefa (author), and Ndumbaro, Faraja (author)
- Format:
- Journal article
- Publication Date:
- 2020-09-10
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12504
- Journal Title:
- IFLA Journal
- Journal Title Details:
- 47 (2)
- Notes:
- 17 pages., This study examined the effectiveness of the channels used to deliver agricultural information and knowledge to smallholder farmers in Tanzania. A descriptive cross-sectional design alongside quantitative and qualitative approaches was employed to collect data from 341 respondents. While the data collected through the questionnaire was analysed by using Statistical Product and Service Solutions (SPSS) version 21, the data collected through the interview was analysed by using thematic analysis. The findings suggest that delivery of and access to timely and relevant agricultural information and knowledge, appropriately packaged, is one of the critical problems undermining smallholder farmers’ efforts to increase their production. As a result, most smallholder farmers mainly depend on informal channels. Besides informal channels, farmer groups and demonstration plots are becoming popular channels to deliver and access agricultural information and knowledge. To make a difference in agricultural production, deliberate efforts should be made to enhance the delivery of agricultural information and knowledge.
203. Characteristics and Motivational Factors of American Equine Journalists
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowden, Zoe (author), Telg, Ricky W. (author), and Lundy, Lisa (author)
- Format:
- Journal article
- Publication Date:
- 2022-02-01
- Published:
- United States of America: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12438
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Issue 1 (2022)
- Notes:
- 22 pages, The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. Over 70% of equine journalists in this study participated in one to 10 professional developments in the last year, with social media management as the most frequently reported topic. Other frequently reported topics were marketing, journalistic writing, and magazine publication. Recommendations for practice include recruiting agricultural communications minor or certificate students from specialized programs such as animal science, equine science, equine studies, or livestock. Future research should consider the influence of pre-career experiences on equine journalist career motivations and skill development.
204. Characterizing and evaluating integrated landscape initiatives
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carmenta, Rachel (author), Coomes, David A. (author), DeClerck, Fabrice A.J. (author), Hart, Abigail K. (author), Harvey, Celia A. (author), Milder, Jeff (author), Reed, James (author), Vira, Bhaskar (author), and Estrada-Carmona, Natalia (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11357
- Journal Title:
- One Earth
- Journal Title Details:
- 2 : 174-187
- Notes:
- Online via open access., Researchers gathered survey data on 104 integrated landscape initiatives (ILIs) within Latin America and the Caribbean jurisdictions of Puerto Rico, Cuba, and the Dominican Republic. Findings suggested four distinct strategies existed, two of which were only weakly integrated and another two of which were more ambitiously attempting integration, engaging more sectors and scales of governance, and targeting the structural barriers to sustainability.
205. Characterizing the Decision Process in Setting Corn and Soybean Seeding Rates
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hennessy, David A. (author), Lindsey, Alexander J. (author), Che, Yuyuan (author), Lindsey, Laura E. (author), Pal Singh, Maninder (author), Feng, Hongli (author), Hawkins, Elizabeth M. (author), Subburayalu, Sakthi (author), Black, Roy (author), Richer, Eric A. (author), and Ochs, Daniel S. (author)
- Format:
- Journal article
- Publication Date:
- 2022-01-24
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12260
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, N. 1
- Notes:
- 4 pages, Selecting optimal corn and soybean seeding rates are difficult decisions to make. A survey of Ohio and Michigan farm operators finds that, although generally keen to learn from others, they tend to emphasize their own experience over outside information sources. Soybean growers declare university and extension recommendations as more important than do corn growers. In response to direct queries and in free comments, growers place more emphasis on understanding the agronomic and technological problems at hand than on adjusting to the market environment. Given the decision environment, we argue that these responses are reasonable.
206. Characterizing viewpoints of scholars in agricultural communications as they relate to research themes in the journal of applied communications: a q methodological study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parrella, Jean A. (author), Spence, Jessica R. (author), Redwine, Tobin (author), and Leggette, Holli R. (author)
- Format:
- Journal article
- Publication Date:
- 2021-10
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12404
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Iss. 3
- Notes:
- 27 pages, Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.
207. Chiquita banana stickers highlight nutrition, health benefits
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2021-01-25
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12069
- Journal Title:
- Packer
- Notes:
- Online from publisher. 2 pages., Announces a new series of stickers placed on individual bananas. These stickers feature a combination of vitamins and nutrients found in Chiquita bananas.
208. Choosing Brands: Fresh Produce versus Other Products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zilberman, David (author), Heiman, Amir (author), and Jin, Yanhong H. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA: Blackwell Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26414
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- DOI: 10.1111/j.1467-8276.2007.01062.x
- Notes:
- OnlineEarly
209. Citizens' perception of different aspects regarding German livestock production
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rovers, Anja (author), Christoph-Schulz, Inken (author), and Brummer, Nanke (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11086
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(4) : 361-374
- Notes:
- Available online at www.centmapress.org, Using two different ranking procedures, main points of criticism as well as sideshows could be identified for fattening pigs, dairy cattle production, and laying hens
210. Citizens’ attitudes and perceptions towards genetically modified food in Chile: Special emphasis in CRISPR technology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tadich, Tamara (author) and Escobar-Aguirre, Sebastian (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-21
- Published:
- International: Austral Unviersity Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12555
- Journal Title:
- Austral Journal of Veterinary Science
- Journal Title Details:
- Vol 54 (3)
- Notes:
- 12 pages, To date, there has been an increase in genome modification biotechnologies that improve production and food security but the process has not been accompanied by the delivery of information about them intended for citizens. This is essential considering that to achieve better health, food security and sustainability these biotechnologies need to be incorporated into production systems. This study aimed to explore perceptions and attitudes of Chilean citizens towards the use of genome modifications with an emphasis on transgenes and genome editing (CRISPR). An electronic questionnaire was applied, and afterwards the results were analysed through descriptive statistics, GLM, Spearman’s correlation and Wilcoxon Signed Rank test. A total of 702 questionnaires were analysed. High awareness of concepts such as transgenic and cloning was reported with CRISPR being the least known term. Most respondents perceived negative effects on health regarding the consumption of genetically modified products, with women having a significantly more negative attitude. Still, a high willingness to use CRISPR for improving animal and human health was reported. When comparing vegetable and animal products that underwent CRISPR or transgenes, the willingness to consume these products was higher for vegetables. The results show that changes in perception can be achieved after providing the definition of CRISPR and transgenic, therefore, consumer education seems to be essential. Science communication focused on making information about genome modification biotechnologies available to citizens could promote more positive attitudes and perceptions and facilitate their future implementation in the country.