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2. Agricultural extension and production agriculture the good, the bad and the opportunity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Paine, Darin James (author) and Texas A&M University
- Format:
- Dissertation
- Publication Date:
- 2018
- Published:
- Ann Arbor: ProQuest
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10475
- Notes:
- 59 pages., ISBN: 9780438880009, Via ProQuest Dissertations and Theses., The purpose of this study is to understand successful and failed partnerships between industries in production agriculture and Agricultural Extension services in order to determine appropriate avenues for mutually beneficial relationships. Participants across various industries in production agriculture were surveyed in order to provide their perception of partnerships with Extension. Using phenomenology as qualitative research the results indicate a clear disconnect between production agriculture and Extension. Production agriculture industries highlight certain programs and elements within Extension that contribute to successful partnerships. However, a lack of expertise and communication by Extension personnel contribute to failed partnerships, or worse, no working relationship whatsoever. The data includes overarching concepts and meaning as to why partnerships are considered successful or not. Production agriculture is turning to other organizations for collaboration that perform similar work to Extension including non-governmental organizations. However, industries in production agriculture identify opportunities to create new or improve upon existing partnerships with Extension.
3. An analysis of the public's image of the Michigan cooperative extension service
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hanenburg, Darlene (author), Peabody, Fred (author), Ferris, Maxine (author), and Heinze, Kirk (author)
- Format:
- Survey report result
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09833
- Notes:
- NCR-90 Collection, 2 pages
4. Analysis on brand construction of agricultural TV--a case study of Hubei Longshang Channel
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kai, Ma (author)
- Format:
- Journal article
- Language:
- Chinese with English abstract
- Publication Date:
- 2014-07
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07172
- Journal Title:
- China Media Report Overseas
- Journal Title Details:
- 10(3) : 59-66
5. Anthropomorphism of nature and efficacy in coping with the environmental crisis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tam, Kim-Pong (author)
- Format:
- Journal article
- Publication Date:
- 2014-06
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07211
- Journal Title:
- Social Cognition
- Journal Title Details:
- 32(3) : 276-296
6. Arguing for Argument’s Sake? Exploring Public Conversations around Climate Change on Twitter
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mayfield-Smith, Kennedy (author), Lamm, Alexa (author), Masambuka-Kanchewa, Sallys (author), and Holt, Jessica (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-01
- Published:
- United States of America: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12431
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol. 104 Issue 5
- Notes:
- 19 pages, Audience-facilitated information flow has become the new norm created by a public divergence from traditional media sources. Mobile device advancements and partnerships have changed how audiences view news media and the sources relied upon to obtain information. With these advancements, social media users have become primary information providers and information gatekeepers. Twitter specifically has become a news media platform for some based on its effectiveness in facilitating information flow and triggering reorganization as it provides a platform for collaboration and coordination. Despite widespread acceptance of the threat climate change poses by the scientific community, it is still a topic of contention on social media. Climate conversations are typically approached with an us versus them mindset with us being used as representation of the communities to which audiences belong. The communities one belongs to typically follows social media users social, political and environmental ideologies. Walton’s theory of argument or inference schemes served as the theoretical framework for this study. Argument schemes represent common arguments and special context arguments, in this case scientific argumentation. Walton’s argument from ignorance was used as a framework for the study. The argument states that if there has been a thorough search through the knowledge base then concrete proof of a fact would exist. The findings indicated social media may be a useful tool when exploring climate change conversations through a sociopolitical lens and additional research is needed to closely examine how political ideologies, global location, and different environmental topics impact issue awareness and beliefs.
7. Assessment of extension agents' perception of mobile phone usage for communication with farmers in Edo South of Edo State, Nigeria
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Alakpa, S. O. E. (author), Afolabi, S. O. (author), and Ighalo, I. J. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11147
- Journal Title:
- International Journal of Environment, Agriculture and Biotechnology
- Journal Title Details:
- 4(2):430-435
- Notes:
- 6 pages., ISSN: 2456-1878, via online journal., The use of mobile phones as means of communication between the extension agents and local farmers in Edo South was examined to determine the perception of the extension agents on its effectiveness. Fifty-one (51) respondents were obtained through random sampling using questionnaires to obtain relevant information in the two local government areas; Ovia North East and Ovia South West selected for the study. The result obtained indicated that male extension agents were in majority (72.5%), 54.9% of the sampled population above 45 years of age and 58.8% possessed 16 – 20 years working experience. Phone calls and short message service (SMS) were found appropriate for agricultural information dissemination. Significant and positive relationships were established between the working experience of extension agents and their perception of mobile phone usage. The recommendation is that formal integration of mobile phone into extension activities be done to enhance wider coverage, reduce cost and risks associated with movement. Extension agents and farmers need more training on effective usage of SMS and phone calls for interaction on farm related issues. Enforcement of existing telecommunication laws could reduce network failure and also enhance effective usage.
8. Building Bridges: improving extension support to organic growers in North Georgia
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marabesi, Amanda Olbrick (author), Kelsey, Kathleen D. (author), Anderson, James C. (author), and Fuhrman, Nicholas E. (author)
- Format:
- Journal article
- Publication Date:
- 2021-02-18
- Published:
- USA: School of Human Sciences at Mississippi State University
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12728
- Journal Title:
- Journal of Human Sciences and Extension
- Journal Title Details:
- Vol. 9, N. 1
- Notes:
- 20 pages, Organic agriculture has the potential to improve the environmental performance of U.S. agriculture, supporting increasing food demand and diversification of food consumption while improving the quality of ecosystems. Organic growers are challenged by a lack of Cooperative Extension agent support as agents have not served organic growers to the same extent as conventional growers nationwide. Rogers’ (2003) diffusion of innovations theory guided our phenomenological inquiry to explore (a) what agents experienced while supporting organic growers, and (b) how agents experienced providing support to organic growers in north Georgia. According to participants, the essence of the support offered to organic growers was an uneven bridge. Agents were willing to provide growers with the resources to support organic production; however, they lacked theoretical and empirical knowledge regarding organic agricultural production that would enable them to establish stronger relationships with growers. Findings from the study and the uneven bridge metaphor led to an original model to assist Extension agents in better serving the organic agricultural community.
9. Chew On This: Investigating Public Perceptions of Lab-Grown Meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boykin, Kellie (author)
- Format:
- Thesis
- Publication Date:
- 2019-12-01
- Published:
- United States: Texas Tech Univeristy, Lubbock, Texas
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
- Notes:
- 115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
10. Citizens’ attitudes and perceptions towards genetically modified food in Chile: Special emphasis in CRISPR technology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Tadich, Tamara (author) and Escobar-Aguirre, Sebastian (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-21
- Published:
- International: Austral Unviersity Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12555
- Journal Title:
- Austral Journal of Veterinary Science
- Journal Title Details:
- Vol 54 (3)
- Notes:
- 12 pages, To date, there has been an increase in genome modification biotechnologies that improve production and food security but the process has not been accompanied by the delivery of information about them intended for citizens. This is essential considering that to achieve better health, food security and sustainability these biotechnologies need to be incorporated into production systems. This study aimed to explore perceptions and attitudes of Chilean citizens towards the use of genome modifications with an emphasis on transgenes and genome editing (CRISPR). An electronic questionnaire was applied, and afterwards the results were analysed through descriptive statistics, GLM, Spearman’s correlation and Wilcoxon Signed Rank test. A total of 702 questionnaires were analysed. High awareness of concepts such as transgenic and cloning was reported with CRISPR being the least known term. Most respondents perceived negative effects on health regarding the consumption of genetically modified products, with women having a significantly more negative attitude. Still, a high willingness to use CRISPR for improving animal and human health was reported. When comparing vegetable and animal products that underwent CRISPR or transgenes, the willingness to consume these products was higher for vegetables. The results show that changes in perception can be achieved after providing the definition of CRISPR and transgenic, therefore, consumer education seems to be essential. Science communication focused on making information about genome modification biotechnologies available to citizens could promote more positive attitudes and perceptions and facilitate their future implementation in the country.