Today, Grace, Kennedy & Company is aggressively moving forward to meet new goals with a range of policies and programs designed to ensure its pr-eminent position in both the Caribbean and the world. These efforts include an ambitious brand "re-launch" complete with new logo, vibrant new label designs, and a new advertising campaign driven by a positioning statement reinforcing the company's pre-eminence: "Grace Foods, Genuine Caribbean Taste. Enjoyed Worldwide." While its first priority will always be towards serving the nutritional needs of its Caribbean home and "family," Grace, Kennedy & Company has now embarked on an aggressive new push into another world market, with plans to expand its sales to West Indian "expatriates" living abroad, as well as to the burgeoning number of people everywhere who desire the genuine taste of the Caribbean. Thus, the re-launch of the Grace brand, as a true "world brand" began in May of this year with this new positioning line as its corner stone. The advertising campaign, crated in conjunction with Michigan based consultants Stone & Simons Advertising, includes an overall theme, "The New Face of Grace," designed to address the brand's new logo and labeling, as well as the new "faces" around the world who are choosing Grace Foods for their "Genuine Caribbean Taste."
Each session runs for three to four weeks and involves two courses covering such topics as: English and the Caribbean Child; Arts and Culture in Trinidad and Tobago; Caribbean Dance; Caribbean History and Politics; Heritage Studies on Barbados; Caribbean Marine Environment; Gender in the Caribbean Society; Languages and Dialects of the Caribbean; and, Reggae, Rastafari and Jamaican Culture. Depending on the courses chosen, students may find themselves in Barbados, Jamaica or Trinidad and Tobago. However, Caribbean Marine Environment is a regional course which takes participants to at least two countries in the region. Accommodation is offered in the residence halls of each campus. [Summer] in any of the Caribbean islands presents a wonderful opportunity for participation in cultural activities. These include the various emancipation and independence celebrations, Crop Over (a Barbados carnival) and other festivals, including folk and popular music festivals such as Sumfest (Jamaica's largest reggae festival).
The reception to the idea was favorable. In 1994, further discussions were held with Mexico, Columbia and Venezuela and with Argentina and Chile. The response was positive and to further support the idea, the ambassadors of the Latin American countries who were accredited to Jamaica, and Spain's ambassador, formed the Group of Latin America and the Caribbean as a forum for exchanging ideas and considering financial participation by their governments. In 1994, the Latin American-Caribbean Centre was created to facilitate economic, trade, research and cultural ties between the Caribbean and Latin America. The center's fundamental objective is to build strong commercial, cultural and academic ties between the Caribbean and Latin American regions and among the Caribbean countries. According to Ms. Insanally, "Economic development is one of the principal objectives of LACC. Expanding trade, investment, and tourism between the Caribbean and Latin American countries will generate income and employment, as well as stimulate technological modernization and international competitiveness. Academic and cultural development are important ends in themselves, and they also stimulate business relationships, and vice versa."
"As a West Indian student, I rather prided myself not only on my spoken English - as all West Indians, at least of my generation do - but also on my French accent, which was often commended. It so happened that at a French summer school in Nice in 1947, I translated `il ne pleuvait plus' orally as `the rain had held up' and was given a clear negative finger signal by my tutor. The next speaker said `it had stopped raining' and was told to continue. I was stung, but rather annoyed (with myself) when my English buddies, after class, sided with the tutor. My problem was that I had used standard Guianese (and East Caribbean) idiom, which was not standard English. The difference lay in Caribbean English usage. That was the beginning." "I can only marvel at the number of times I came near to believing the views of others - that the work would never be finished, "Dr.Allsopp said. "It is therefore in a spirit of great thanks to God and cautious optimism that I offer this dictionary to all Caribbeans." One finds words such as "touched" (soft or spoiling in parts); "force- ripe" (precocious, usually a child); "dead house" (the house where a deceased person lived); and "deal" (to practise witchcraft of the kind that involves trading living souls or dealing with the devil).
Gazing at the amalgam of rich Caribbean artistic expression - bold colors intertwining on canvas, delicately woven wire sculptures, sheer pieces of cloth with intricate handmade designs - one might think she was roaming the corridors of the Metropolitan Museum of Art or the prestigious Guggenheim rather than viewing the one-bedroom Harlem apartment of Caribbean art dealer Anderson Pilgrim. "One of the reasons that Caribbean art has yet to penetrate the New York scene is that it has yet to be fully explored even among Caribbeans", Pilgrim said. "Because of the colonization of the Caribbean islands, and the stifling post-colonial effects, many native Caribbeans didn't begin to explore their abilities until the 1970s, which was a period of real artistic revolution on the islands". A few of the artists he represented were medal winners at the prestigious Biennial Caribbean Festival, held in the Dominican Republic and featuring artists from the Caribbean and Countries in Central America which border the Caribbean.
They continued to avoid the racially-motivated behavior of many in the Cuban population in South Florida. In fact, the Caribbean (black?) organizers of the carnival care so little that they were happily prepared to give away the carnival's culture-driven economic and social enterprise to the Cuban community, even if the Cubans didn't really want anything to do with it, like Jewish Miami Beach and WASP downtown didn't. Does this mean that the huge economic infusion that was offered to other communities for acceptance is going to be realized by the people in Opa-Locka? Because, suddenly, it's as if some people belatedly became a little blacker; after all, they're home, they claim, to Opa-Locka. Yeah, right. The carnival organizers have some cojones, if not much sense of appropriateness. They outdid themselves in their fantasizing (but then, that's carnival). They opted for Hialeah and tried to hitch their wagon to Mayor Penelas' new coattail. Somebody needed to remind them of some of the politics involved. Seems Mayor Alex and Mayor [Raul Martinez] `don't tek tea', as we say in the Caribbean. Probably something to do with Alex backing the candidate who ran against Raul. Next stop, Hialeah City Hall. The rest, they say, is history.