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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term travel

    11. Improving selling efficiency as energy costs soar

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, W. David (author / Purdue University, Department of Agriculture Economics) and Purdue University, Department of Agriculture Economics
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00955
    Journal Title:
    Agri Marketing
    Journal Title Details:
    18(5): 110-117
    Notes:
    AgComm Teaching

    12. Incentive advertising in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author)
    Format:
    Journal article
    Publication Date:
    1979
    Published:
    USA: AgEcon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10579
    Journal Title:
    National Food Review
    Journal Title Details:
    07(1) : 22-23
    Notes:
    2 pages., via database., Incentive advertising, the offering of merchandise to encourage the purchase, sale, or dealing in a particular product, is an important part of the food industry's advertising effort. Approximately I out of every 4 food promotion dollars is spent on some form of an incentive offer. Coupons, which, by contrast reward the purchaser with a discount, and media advertisements which are both informative and image creating, account for the remaining portion of the food advertising bill.

    15. M-PESA: connecting urban and rural communities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2009-08-12
    Published:
    Kenya
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36293
    Notes:
    Via Consultative Group to Assist the Poor, Washington, D.C. 1 page., Reports on a service enabling workers in urban areas to send money to their families in rural areas, using mobile phones.

    16. Miller gives tips for foreign assignment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Malinda (author)
    Format:
    Journal article
    Publication Date:
    1991-02
    Published:
    International: National Association of Agricultural Journalists (formerly Newspaper Farm Editors of America), Columbia, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D06661
    Journal Title:
    National Association of Agricultural Journalists Newsletter
    Journal Title Details:
    : 4
    Notes:
    Article located in ACDC collection of NAAJ/NFEA Newsletter issues.

    18. Offering value to the customer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    DeMers, Mary Streett (author), Findley, Kim (author), and Scholz, Christy (author)
    Format:
    Journal article
    Publication Date:
    2015-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06136
    Journal Title:
    Agri Marketing
    Journal Title Details:
    53(5) : 24-25
    Notes:
    Focus on premiums and incentives.