27 pages, Despite farmers’ knowledge and awareness of soil health practices and the growing body of evidence indicating their effective use, many farmers continue to reject such practices. To further explore the role of information source credibility in the adoption of soil health practices, we sought to measure wheat farmers’ perceived source credibility of research scientists, Extension scientists, industry scientists, and general scientists and the likelihood they would adopt information about reduced and no-till practices and cover crop practices from these sources. Using an experimental survey instrument, we collected data from 127 U.S. wheat farmers. We found most wheat farmers considered themselves, Extension professionals, researchers, and other producers as scientists when seeking information about soil health practices. Participants perceived other producers, Extension professionals, and themselves as having the most trust with Extension professionals, other producers, and themselves as having the most goodwill. The means and standard deviations of perceived source credibility suggest that participants perceived each information source—general scientists, research scientists, Extension scientists, and industry scientists—as similarly credible information sources about soil health practices with a statistically significant relationship between farmers’ perceived course credibility of the four scientists and likelihood of adopting information about soil health practices from them. Our results did not indicate differences between participants’ perceived credibility of the four types of scientists or their likelihood to adopt information about soil health practices from the scientists. Effective communication has potential to impact wheat production positively, but achieving communication
Levinson, Jeremy (author), Lamie, Dave (author), Vassalos, Michael (author), Eck, Chris (author), Chong, Juang (author), and Reay-Jones, Francis P. F. (author)
Format:
Journal article
Publication Date:
2024-05-15
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13277
9 pages, The Train-the-Trainer approach is widely used in Cooperative Extension education to efficiently disseminate research-based information to many clientele groups, including farmers. This paper compares the traditional Train-the-Trainer model to a comprehensive Collaborative Train-the-Trainer model and discusses weaknesses of the traditional model that are addressed in the Collaborative model. Sources of information used by farmers (growers) and overall effectiveness were measured through a survey instrument created and distributed to farmers in South and North Carolina. The Collaborative Train-the-Trainer model, which emphasizes peer-to-peer interaction and feedback loops, represents an enhanced approach for conceptualizing and implementing Extension educational programs.
12 pages, The study assessed the capability of extension agents in disseminating Climate Change (CC) information in Delta State, Nigeria. A multi-stage procedure was used in selecting 60 respondents. Data were collected on respondents’ capacity for outreach to farmers; existence of linkage on CC and sources of information on CC, constraints to building capacities for outreach and strategies to strengthen capacities. Mean, percentage, were used for analysis. Findings showed the existence of training on CC (23.3%) and practical learning experience on CC adaptation (20.0%). Lack of human resources (x= 3.30) and training programmes on CC (x= 3.23) were constraints to building capacities for outreach. Organization of seminars, workshops (x= 3.58), proper staffing (x= 3.57), provision of incentives (x= 3.55) were suggested as strategies to strengthen capacity for outreach. Extension agents in the state lack the requisite facilities for outreach to farmers on climate change agricultural adaptation. Also, there are inadequate human and material resources necessary for effective coverage of the farming population. Government and development organizations should hire qualified extension personnel and provide weather observatory for CC outreach in Delta State.
18 pages, Information plays a vital role in agricultural production, it is believed to be the foundation for improved agriculture. To improve agriculture, access and use of information is required. This study investigated the access to and use of library and internet by agricultural extension workers and academics as information source. Shannon and Weaver model theory was used to underpin the study. Purposive sampling was used to select three local municipalities within King Cetshwayo District of KwaZulu-Natal Province in South Africa. Quantitative technique was adopted with self-administered structured questionnaire. Convenience sampling technique was adopted to select 60 extension workers in three offices of the department of agriculture located in Eshowe, Melmoth and Ngwelezane and 9 academics from department of agriculture, University of Zululand, making the total number of the study participants sixty-nine (69). Statistical package for social sciences (SPSS) software was used to analyse data collected. Findings revealed that internet facilities are not adequate in agricultural department offices located in the rural areas, thereby, led to minimal use of internet.; Academics regular access to internet led to regular use of internet. Also, Academics had high access to library but low use of library. Most extension workers do not have access to library, thereby, they hardly use library for information source. The study recommends that effort should be made to train, especially the old extension workers on the use of internet for agricultural information source. Use of library should be encouraged among academics and extension workers.
7 pages., Agricultural information sources play a pragmatic role in knowledge building among the farming community. Farmers use various traditional and modern information sources such as extension field staff, fellow farmers, private sector, electronic media, print media, and information communication technologies (ICTs) gadgets to get the latest information necessary for agricultural productivity. This study aimed to explore the patterns of farmers to access and receive information from different sources. A well-structured and expert reviewed interview schedule was used to collect data from farmers from Huailai county. A total of 122 interviews were conducted for the collection of data. Data were recorded using EpiData software program and a logistic regression model was applied using the computer-based statistical program “STATA”. The findings indicate that media (electronic media and print media) was the key information source for the farmers and 40.16% of farmers accessed media particularly for agricultural information whereas 34.43% used agricultural extension field staff (government) to acquire agricultural information. The government of China should start some educational interventions for farmers to improve their educational level so that the farming community could utilize multiple information sources for crop productivity.
12 pages., Agriculture play significant role towards sustainability of developing nations’ economy particularly Nigeria by providing abundant raw materials required by the industry, as well as ensures food security and a healthy nation. This study examines the challenges of accessing agricultural information sources and services by farmers in Edu Local Government Area of Kwara State. Survey method was adopted for the study. The population of the study comprise of 16066 from which 78 farmers of the study area were selected using stratified random sampling and purposive sampling procedure. From the copies of questionnaires administered only 60 were duly completed and returned. Frequency and percentages were used in analyzing data collected. The findings from the study showed that information needs of farmers among others include application of improve techniques, irrigation management, seeds prices, farm wild fire management and prevention, purchase and use of fertilizer, government blueprint on agriculture, and meteorology information need of farmers in Edu Local Government . The findings further revealed that poor communication system, absence of library and information centre, absence of extension agents, insufficient knowledge on marketing of farm produce , insufficient credit facilities, insufficient information on government policies, insufficient fund were the challenges faced by farmers in accessing agricultural information sources and services. The study recommended among others that central facility providing and disseminating information on agricultural related services should be created in the study area that would be accessible to all farmers in order to meet their information needs.
