Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35774
Notes:
"The Farm Journalist"series via online. 3 pages., Suggests that ag magazines must respond to the new reality calling for readers to be far better served and to charge accordingly. "The force driving magazines forward will be content rather than advertising."
Environment and Development Organization News and Networking, Asia Edition., Announces formation of the Centre for Alternative Agricultural Media (CAAM) to "focus on farmer friendly communication system." Explains that alternative agricultural media emphasize the need for farmer-friendly ideologies and practices in agricultural research and communication. Example cited: farm journals "published by the farmers and pens to farmers' hands." CAAM web site: http://www.farmedia.org
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Report
Publication Date:
1935-03-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36851
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 12, Page 2 in Bulletin No. 9., APA executive secretary reports on a recent news item about a newspaper that issued its first annual farm edition in tabloid form, 24 pages. The announcement goes on to say, "The section was handled by the regular staff in about ten days along with other duties." Author recalls the story about the farmer who exhibited an ostrich egg to his hens and told them that, while he wasn't scolding them for their efforts, they might take this as an example and try to do better.
Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
