"The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."
Scherer, Chris (author / North Central Computer Institute) and North Central Computer Institute
Format:
Conference paper
Publication Date:
1983
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 65 Document Number: C02415
Notes:
Four copies, In: The use of computers in agricultural information (NCCI Workshop; 1983 May 2-5; Palmer House, Chicago) Madison, WI : North Central Computer Institute, 1983. p. 149-165
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01948
Notes:
Summary of a presentation at the annual conference of the Association of Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), Annapolis, Maryland, June 14, 2012. 1 page., Dean and Director of the College of Agricultural and Environmental Sciences, University of Georgia, urges educational communicators to serve as strategic advisors to deans and other administrators in addressing issues and opportunities. Communicators uniquely span the range of interests of departments and colleges in which they work.
