Evans, cited reference, In a study to compare key-communicators with non-communicators, with regard to their role as change agents, the date of inter-personal interactions at different stages of adoption of three improved varieties of seeds, obtained from 94 families constituting an entire medium sized multicaste village were analyzed (sic). Key communicators were defined as those who had performed more than average acts of communication at different stages of adoption of three improved seeds. Non-communicators were those who had not performed any act of adoption. Twenty three key-communicators were identified. The most important way in which the former differed from the latter was in the frequency of their contact with extension agency (sic) working in the area. (original)
Sakson, N. (author / Center for Education and Progress in Agriculture, Poznan, Poland) and Center for Education and Progress in Agriculture, Poznan, Poland
Format:
Journal article
Publication Date:
1986
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01890
Collette, W. Arden (author), Easley, Gail (author), and Assistant Agricultural Economist, Cooperative Extension Service, University of Florida; Research Assistant, Food and Resource Economics Department, University of Florida
Format:
Journal article
Publication Date:
1978
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04912
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07425
Notes:
INTERPAKS, In: H. W. Kerr, Jr. and L. Knutson, eds., Research for small farms, Washington, DC: U.S. Department of Agriculture, Agricultural Research Service, 1982. (Miscellaneous publication no. 1422). p. 23-26., Discusses a concern that terminology currently used in agricultural research and extension is obsolete and clearly inadequate. Indicates that this condition reflects, in part, the lack of conceptualization and the weakness of the concepts upon which we now depend, as well as the traditional nature of the agricultural research and extension establishment. Notes that the problem is especially serious in international work and is becoming serious even within the tradition.
