Fiore, Mariantonietta (author), Silvestri, Raffaele (author), Contò, Francesco (author), Pellegrini, Giustina (author), and Department of Economics, University of Foggia, Largo Papa Giovanni Paolo II, 1, Foggia, Italy
Department of Economic Science, University of Bari, Largo Abbazia Santa Scolastica 53, Bari, Italy
Format:
Journal article
Publication Date:
2017-01-20
Published:
Italy: Elsevier Ltd.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08100
19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."
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