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2. The impact of online behavioral advertising on consumer attitude and impulse buying: the moderating role of privacy concerns
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Legros, Elisa (author), Han, Yoonju (author), and Park, Jeong Eun (author)
- Format:
- Journal article
- Publication Date:
- 2024-09-30
- Published:
- Korea: Korean Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13293
- Journal Title:
- Asia Marketing Journal
- Journal Title Details:
- 26(3):155-169
- Notes:
- 13 pages, Online Behavioral Advertising (OBA), a recently emerging format of internet advertising, targets users based on their past online behaviors. This study examines the impact of OBA on consumer attitudes and impulse buying behavior, while exploring the moderating influence of privacy concerns, a crucial factor given that OBA relies on personal data collection. To test our conceptual model, we conducted surveys in Korea and France, to further analyze the potential cultural distinctions. Our findings, derived from a series of linear regression models, reveal that OBA significantly affects consumers' impulse buying, with this effect mediated by consumers' attitudes toward OBA. Moreover, consumers' privacy concerns weaken the positive effect of OBA on attitudes. Notably, we observe significant cultural differences, with these effects primarily manifesting in the Korean sample. Our study provides valuable insights for creating effective online advertising strategies that contribute to consumers' purchase funnel, ultimately leading to purchases, while addressing privacy concerns and cultural variations.
3. An educational exploration of Generation Z’s systems thinking tendencies and green consumer values
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrd, Allison (author), Gibson, Kristin (author), Sanders, Catherine (author), Corry, Rachel (author), Lamm, Kevan (author), and Lamm, Alexa (author)
- Format:
- Journal article
- Publication Date:
- 2023-12-31
- Published:
- Canada: PKP Publishing Services
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13258
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- V.64, N.4
- Notes:
- 14 pages, University agricultural educators are challenged to employ innovative approaches to prepare undergraduates in agriculture and natural resources to address complex global problems while understanding interconnected systems. Undergraduates, current members of Generation Z (Gen Z), prefer environmental sustainability and innovation, but solutions for addressing these preferences in educational settings remain elusive. Exploring Gen Z’s environmental consumption values and how those values relate to their systems thinking tendencies may provide university educators with insights on how to best educate Gen Z students. The purpose of this study was to examine the association between Gen Z students’ green consumer values and systems thinking tendencies. Data were collected using a web-based survey instrument of 68 undergraduate students at the University of [state]. Findings revealed respondents somewhat agreed they had green consumer values and respondents often used systems thinking when seeking to make an improvement. A Spearman’s rank-order correlation coefficient indicated a positive, yet weak, association between systems thinking tendencies and green consumer values. The association necessitates further exploration. University agricultural educators should incorporate systems thinking educational tools into classrooms so Gen Z students can effectively engage in systems thinking when addressing complex agricultural issues, like sustainability. Additional implications for systems thinking teaching are explored.
4. Does environmental labelling still matter? generation z’s purchasing decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kabaja, Bartłomiej (author), Wojnarowska, Magdalena (author), Ćwiklicki, Marek (author), Buffagni, Stefania Claudia (author), and Varese, Erica (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12958
- Journal Title:
- Sustainability
- Journal Title Details:
- V.15, Iss.18
- Notes:
- 20 pages., This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The results of this study provide valuable insights into the role of environmental labelling in shaping the behaviours of young consumers and suggest that it still matters to this generation. The study also highlights the importance of trust in environmental labelling for influencing purchasing decisions. Our research paper provides new insights into the role of environmental labelling in shaping the behaviours of Generation Z, which is a critical demographic group for sustainable consumption. We found that this generation is highly aware of environmental issues and is motivated to make eco-friendly purchasing decisions. However, our study also highlights that the lack of trust in environmental labelling can be a significant barrier to sustainable consumption. This study contributes to the literature on environmental labelling and consumer behaviour among Generation Z.
5. Not getting laid: consumer acceptance of precision fermentation made egg
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Zollman Thomas, Oscar (author), Chong. Mark (author), Leung. Angela (author), Fernandez, Tricia Marjorie (author), and Ng, Shu Tian (author)
- Format:
- Journal article
- Publication Date:
- 2023-09-14
- Published:
- Switzerland: Frontiers Media S.A.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12961
- Journal Title:
- Frontiers in Sustainable Food Systems
- Journal Title Details:
- V.7
- Notes:
- 16 pages, Mounting concern over the negative externalities of industrialized animal agriculture, coupled with falling cost curves of novel food technologies have birthed the field of cellular agriculture: a new category of food technology seeking to reproduce the sensory experiences of animal protein, and promising a cleaner, more ethical way of enjoying animal proteins. This research examines consumer acceptance of precision fermentation (PF) made egg products in Germany, Singapore, and the USA. Using an online survey of 3,006 participants, the study examines demographic and dietary traits that predict willingness to try such products and identifies the reasons why consumers are most attracted to them. The findings suggest that PF made egg products are likely to find a willing market, with a substantial proportion (51–61%) of participants willing to try the product, with vegetarians and vegans displaying the highest enthusiasm. Egg consumption habits and, to a lesser extent, income also predict acceptance. Major reasons for adopting the product were animal welfare in Germany, and health aspects in Singapore and the USA, as well as curiosity in all three countries. Observed differences between the acceptance of PF egg and PF dairy are discussed, as well as comparisons to existing alternative protein (AP) product adoption.
6. How sustainability considerations influence meat purchases
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stein, Rick (author)
- Format:
- Blog
- Publication Date:
- 2023-08-09
- Published:
- USA: The Food Industry Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12946
- Notes:
- 6 pages
7. The rise of plant-based in U.S foodservice: sales and consumer insights for the plant-base meat category
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pierce, Ben (author) and Azoff, Marika (author)
- Format:
- Report
- Publication Date:
- 2023-08
- Published:
- USA: The Good Food Institute
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12942
- Notes:
- 20 pages, Report from Agri-Pulse accessed online via Agri-Marketing.
8. Just desserts: the morality of food waste in America
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reno, Joshua (author) and Alexander, Kelly (author)
- Format:
- Journal article
- Publication Date:
- 2023-06-06
- Published:
- USA: American Anthropological Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12931
- Journal Title:
- Culture, Agriculture, Food and Environment
- Journal Title Details:
- V.45
- Notes:
- 11 pages, Food, waste, and food waste are embroiled in a wide array of political and moral debates in the United States today. These debates are staged across a range of scales and sites—from individual decisions made in front of refrigerators and compost bins to public deliberations on the U.S. Senate and House floors. They often manifest as a moral panic inspiring a range of Americans at seemingly opposed ends of the political spectrum. This article contrasts three distinct sites where food waste is moralized, with the aim of deconstructing connections between discarded food and consumer ethics. In doing so, we argue that across the contemporary American social strata, food waste reduction efforts enfold taken-for-granted ideas of moral justice, or theodicy, that foreground individual responsibility and, as a result, obfuscate broader systemic issues of food inequality perpetuated by late stage capitalism.
9. Negative media sentiment about the pig epidemic and pork price fluctuations: a study on spatial spillover effect and mechanism
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ma, Chi (author), Tao, Jianping (author), Tan, Caifeng (author), Liu, Wei (author), and Li, Xia (author)
- Format:
- Journal article
- Publication Date:
- 2023-03-11
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12862
- Journal Title:
- Journal of Agriculture
- Journal Title Details:
- Vol. 13, N.3
- Notes:
- 23 pages, As the media have continued to pay increasing attention to pig epidemic events, some local pig epidemic events may have a large degree of negative impact on the pork market and the whole pig industry chain, leading to pork price fluctuations. Strengthening pig epidemic control, monitoring media reporting sentiment, and stabilizing pork price fluctuations are important measures to improve the economy and people’s livelihood. This paper sets out to identify the relationship between the negative media sentiment about the pig epidemic and the market risk of pork prices within a setting with pig epidemic risk. Based on the provincial panel data of China from January 2011 to December 2022, this paper uses the spatial panel Durbin model to investigate the impact of negative media sentiment about the pig epidemic on pork price fluctuations from the perspective of local and spillover effects, and further discusses the mechanism of consumer sentiment. The empirical results show that: (1) The negative media sentiment about the pig epidemic significantly exacerbates pork price fluctuations, and there is a single threshold effect, which is weakened after crossing the threshold value. (2) The negative media sentiment about the pig epidemic has a significant positive spillover effect on pork price fluctuations, showing the characteristics of “being a neighbor”. The spatial spillover effect shows a significant spatial attenuation feature and an inverted U-shaped change with the inflection point at 1400 km. (3) The effect is related to the heterogeneity of media reputation. The local aggravation effect of local media’s negative sentiment on pork price fluctuations is greater than that of central media and information network platforms. In terms of the spatial spillover effect, the negative sentiment of the information network platforms has the strongest effect on the aggravation of pork price fluctuations in neighboring regions. (4) The mechanism study finds that the negative media sentiment about the pig epidemic positively affects pork price fluctuations through the path of “consumer sentiment”. Therefore, this research recommends that the government department should strengthen the supervision of media sentiment about the pig epidemic and reasonably guide consumer sentiment to stabilize the pork market.
10. Moonshine: from no business to big business
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roysdon, Keith (author)
- Format:
- Online article
- Publication Date:
- 2023-02-22
- Published:
- United States: Daily Yonder, The
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12821
- Journal Title:
- Daily Yonder, The
- Journal Title Details:
- Online
- Notes:
- 8pgs, Once illegal but highly sought-after, the hard “likker” of Appalachia is slowly trickling into the wide river of government-sanctioned booze.