4 pages., Article # 6COM1, via online journal., To develop more inclusive programs, Extension professionals should attend to self-awareness, communication, and program structure. We suggest engaging in reflection and examining word choices and program decisions to make programs more welcoming to all members of the communities we serve. Extension professionals should incorporate these practices in their work to meet the needs of increasingly diverse communities.
7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
11 pages., via online journal., Youth cherish technology, efficiency and innovations and accommodate entrepreneurial risks. The objectives of this study were to show the beneficial use of Information and Communication Technologies (ICTs) in agriculture among the youth in Kenya, assessed ICT application and commonly used tools, experienced challenges, impacts and suggested future ICT use. Beneficial ICT applications were exemplified by ‘Mkulima Young Champions’ who led digital initiatives, drew youth into farming, helped them learn among themselves, and traded and overcame agricultural challenges. Using radio, short message services (SMS) and social media, they discussed agricultural topics and shared successes. Mkulima Young's Facebook was vibrant. The youth posted photographs and videos, asked questions, discussed issues and interacted. Most of the youth obtained information from the internet, hence the internet was the best platform to market and promote agriculture to the youth. They used internet and social media to obtain production technologies, market information and for information sharing. Most commonly used tools were MS Office and spreadsheets for record keeping. Voice messages and SMS assisted timely accessing of market prices, reaching clients, sharing production information and money transactions. The ICT content should be relevant to targeted youth, valuable, localized and dependable. The ICT-savvy youth operated intensive, efficient and profitable farms, producing diverse and branded products for niche markets. The youth transformed the community use and access to ICTs and influenced community economic status. Smart phone technology will revolutionize access to and use of ICTs. YouTube, Twitter and WhatsApp should be expanded and widely popularized among the youth.
11 pages., via online journal, A survey was conducted in six cities in the western United States whose electric utilities practice directional pruning for line clearance. Recipients’ knowledge of and attitudes about tree care practices and issues, utility pruning, directional pruning for line clearance, and effects of a simple brochure about utility pruning were determined. Respondents cared a great deal about landscape trees but had not thought much about utility pruning. They felt that utility pruners care most about keeping lines clear but care less about the trees, that companies are poor at explaining pruning to the public, and slightly disagree that large trees should be removed and replaced with small trees under lines. Those who had thought a lot about utility pruning were less trusting of those who do the pruning. The brochure increased trust of utility pruning personnel and the perception that they care about trees and greatly increased agreement that those personnel are highly trained professionals. Preference for topping over directional pruning was reduced by receiving a brochure, although topping still was preferred. Most supported line burial and were willing to pay higher rates for burial. Several recommendations are suggested for utilities and researchers, including the need for utilities placing an increased emphasis on communication with the public regarding these matters.
Mott, Rebecca (author), Preston, Kate (author), and Brandt, Heath (author)
Format:
Journal article
Publication Date:
2022-12-19
Published:
United States: Clemson University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12800
Notes:
4pgs, The Anchor podcasting tool provides an innovative way for Extension professionals to deliver information to youth, as well as promote further engagement. This article describes the process our team followed to create a series of career podcasts for middle school students using Anchor. We discuss benefits and considerations to keep in mind if you are considering launching a podcast of your own.
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