8 pages., via online journal., Social media provides huge opportunities and incentives that could ease promotion of agricultural extension, facilitate real-time service delivery and enable wider farmer coverage. Ineffective dissemination approaches, expanding farmer population, low staffing, and aging agricultural extension agents continue to negatively affect the provision of agricultural extension services in Kenya. Despite the social media potential in agricultural communication, lack of awareness and low usage in the rural areas of developing countries have been documented. This study sought to establish the level of social media familiarity among smallholder rural farmers with the aim of exploring the possibility of usage in agricultural extension. The study was undertaken in Thika Sub-County of Kiambu County on 140 farmers through a researcher administered semi-structured questionnaire. Probability-proportional-to-size sampling method was employed to derive the sample size from existing extension farmer groups. Simple random sampling technique was further used to identify the actual respondents from each group. A low level of social media familiarity was established among the farmers with education, age and gender having significant influence. The study recommends awareness creation initiatives to promote social media familiarity with a particular focus on women who form the bulk of the farmers but with the lowest level of social media knowledge.
Ochilo, Willis N. (author), Ruffhead, Holly (author), Rumsey, Abigail (author), Chege, Florence (author), Lusweti, Charles (author), Oronje, Mary Lucy (author), and Otieno, Washington (author)
Format:
Online journal article
Publication Date:
2019
Published:
Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: D10807
18 pages., via online journal., Mobile apps are increasingly being used to answer development challenges around the world. The development opportunities that apps offer is wide-reaching but uptake of the technology varies. This article examines the ease of use and factors impacting user acceptance and behavior when interacting with an app for agricultural extension in Kenya. Results show factors including gender and age play a role in the adoption of technology by agricultural extension agents. The findings have useful lessons for apps’ development in the agricultural sector and suggest that including intended users of an app in the design process significantly increases usability.
6 pages., young farmers, Kenya (Africa, Eastern), mobile communication systems, communication networks, technology, dairy, access, Information Communication Technology (ICT) has changed the way information is created, stored, accessed and disseminated. It has the potential to enhance access and use of agricultural information by farmers in rural areas thereby improving their farming practices. The study was undertaken to assess how young farmers use ICT technologies in accessing and using dairy agricultural information in Murang’a County, Kenya. The study aimed at assessing the awareness by farmers on technologies available for use in accessing agricultural information and strategies used by farmers in accessing and using dairy agricultural information as a way of promoting dairy farming production. The results of the study revealed that 88% of the farmers agreed that they were aware of the use of technology in accessing agricultural information. 75% of the respondents used radio where television was rated second while mobile phones were rarely used. Majority at (80%) never used technologies such as computers, CD/DVD and social media to access and use dairy agricultural information. Three quarters (75%) preferred using other sources such as extension workers, friends, and relatives over technology. All the extension officers interviewed used technology to acquire and disseminate information. Radio was highly used, followed by internet/web services and social media. The study concluded that dairy farmers have limited access to modern technologies such as mobile phones in access and use of agricultural information. The Kenya National Library Services in collaboration with the Department of Livestock Production should set up exhibitions and information literacy programs for dairy farmers. Infrastructure should be improved in the rural areas of Murang’a County by setting up Cyber cafes within the subcounties and educate dairy farmers on the use of ICT technologies to access and use agricultural information.
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