Author argued that the emergence of transnational crises and threats such as the avian flu epidemic and climate change call for new ways of analysing news. "...the concept of global journalism is under theoretical development and still in need of a more stringent definition."
Author suggests the role of agricultural editors is not to speak to consumers about the importance of agriculture, but to speak to producers about the importance of consumers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11823
Notes:
Thesis in partial fulfillment of a Master of Science degree, A.Q. Miller School of Journalism, Kansas State University, Manhattan. 103 pages. Retrieved by online keyword searching. Only the title page, abstract, content section, and discussion section are printed for reference., Case analysis of a video that went viral, "I'm farming and I grow it." It was created by three Kansas farm boys. Author used two theories, Uses and Gratifications and Two-Step Flow, to identify key factors in the success. The study also provided a model to help a non-professional video go viral, based on previous research and this case study.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06210
Notes:
Pages 77-94 in Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer (eds), Crisis communication and the public health. Hampton Press Inc., Cresskill, N.J. 287 pages.
