6 pages., Via online., Author outlined six engagement principles that facilitate community-building efforts in organizations and identified future directions for both application and investigation of those principles.
11 pages., Online from journal by open access., Researchers surveyed residents of the wildland-urban interface to determine the effects of contextual factors such as location of the forest, its primary use, wildfire history, and current fire conditions on acceptability of prescribed burning, mechanical thinning, and doing nothing.
Taylor, Jonathan G. (author), Gillette, Shana C. (author), Hodgson, Ronald W. (author), Downing, Judith L. (author), Burns, Michele R. (author), Chavez, Deborah J. (author), and Hogan, John T. (author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11574
14 pages., Online from publisher via open access., Researchers studied fire communications during different stages of two wildfires in southern California. Findings revealed that pre-fire communication planning was particularly effective for smaller fire events and parts of that planning proved invaluable for the large fire event as well. Findings also identified information needs of residents.
17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.
Authors emphasize how factors that influence media coverage of climate science intertwine and diverge in the United States and United Kingdom. Journalism and public concerns have shaped decisions in climate science and policy , just as climate science and policy have shaped media reporting and public understanding.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
Online via UI Library electronic subscription, To close the gap between ecologists and policy makers, the author proposed a program of embedding ecologists into the political syst4em in much the same way the U.S. military embeds journalists into combat units. Emphasized the importance of developing personal relationships.
Online via UI Library electronic subscription to the journal., Examines the electronic availability of agronomy journals at eight Association of Research Libraries (ARL) member institutions with doctoral programs in agronomy. Findings "emphasized the importance of not relying solely on electronically available research materials." Much of the older relevant literature was not available electronically.
Escalada, M.M. (author / Visayas State University, Philippines)
Format:
Teaching material
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12090
Notes:
Handout 2 for Development Communication 132 course perhaps at Visayas State University, Philippines, where Monina Escalada taught in the Development Communication Department. 8 pages., How-to resource for pretesting and evaluating communication materials.
34 pages, A growing body of research lends support to opportunity theory and its variants, but has yet to focus systematically on a number of specific offenses and contexts. Typically, the more crimes and contexts to which a theory applies, the broader its scope and range, respectively, and thus generalizability. In this paper, we focus on agricultural crime victimization— including theft of farm equipment, crops, livestock, and chemicals—an offense that opportunity theory appears well-situated to explain. Specifically, we examine whether key dimensions of the theory are empirically associated with the likelihood of victimization and also examine factors associated with farmers’ use of guardianship measures. In contrast to much previous research, we combine multiple individual-level measures of these dimensions. We conclude that the theory partially accounts for variation in agricultural crime victimization, depending on the type of crime, and that greater work is needed investigating how key dimensions of opportunity theory should be conceptualized and operationalized in rural contexts. The study’s implications for theory and practice are discussed.
