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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-03
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21985
Journal Title:
Agri Marketing
Journal Title Details:
43(2) : 30-31
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Edmondson, Hilary (author)
Format:
Journal article
Publication Date:
2005-07
Published:
International: International Federation of Agricultural Journalists
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28731
Journal Title:
IFAJ News
Journal Title Details:
: 5
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Porter, Lance (author) and Golan, Guy (author)
Format:
Conference paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Karstens, Birte (author) and Belz, Frank-Martin (author)
Format:
Journal article
Publication Date:
2005
Published:
Germany
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36483
Journal Title:
International Journal of Advertising
Journal Title Details:
25(2) : 189-211
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
McLendon, Tamara (author)
Format:
Journal article
Publication Date:
2005-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
Journal Title:
Agri Marketing
Journal Title Details:
43(8) : 52-54
Notes:
Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kunkel, Dale (author)
Format:
Journal article
Publication Date:
2005
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36495
Journal Title:
International Journal of Advertising
Journal Title Details:
24(3) : 401-405