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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 2004 Subject Term media effectiveness Subject Term radio

    3. Cognitive and affective responses by Lubbock Chamber of Commerce affiliates to agricultural news: a comparison of four presentation media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schacht, Meredith (author)
    Format:
    Thesis
    Publication Date:
    2004-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
    Notes:
    Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."

    8. Empowerment through communication: the case of community radios in Ecuador

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pichon, Francisco (author), Santi, Emanuele (author), and Rueda, Manuel (author)
    Format:
    Journal article
    Publication Date:
    2004-08
    Published:
    International: World Bank, New York City, New York.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36101
    Journal Title:
    En Breve
    Journal Title Details:
    52 : 1-4

    9. Empowerment through communication: the case of community radios in Ecuador

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pichon, Francisco (author), Santi, Emanuele (author), and Rueda, Manuel (author)
    Format:
    Journal article
    Publication Date:
    2004-08
    Published:
    Ecuador: World Bank
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24110
    Journal Title:
    en breve
    Journal Title Details:
    52
    Notes:
    Retrieved June 11, 2006, Emphasizes radio as "the most accessible media for the country's rural poor."