Momonoki, Tokuhiro (author), Sasaki, Yutaka (author), Ikeda, Hou-ou (author), Kanetani, Yutaka (author), Sasaki, Yasuhiro (author), and Food and Fertilizer Technology Center for the Asian and Pacific Region, Taipei, Taiwan, ROC.
Format:
Report
Publication Date:
2003
Published:
Japan
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37013
Reports the results of brand image research by Osborn & Barr Communications, St. Louis, Missouri, based on feedback from growers in Midwest farm states. Discusses roles of brands, as well as of dealers, in agricultural marketing.
Describes a new John Deere Dealer Direct service that allows dealers to log in and create customized direct marketing materials, which are then printed and mailed for them.
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