James F. Evans Collection, Farmers and bankers think market advisory services, with quick analyses of agricultural news, are worth the fees, even in difficult times. Ohio farmer Tim Hartsock pays $1,000/year to subscribe to four services, saying fees aren't high if farmers can spread out costs over enough acres. Illinois marketing teacher Gail Hickenbottom tells students that marketing advisory services can offer them a 10% to 15% increase in profit. Illinois banker Wayne Fry says advisory services offer more specific advice than can newspapers and magazines, especially for strategies such as 'PIK (Payment In Kind) and Roll'. Iowa farmer Keith Hora says the two services he uses offer information on federal programs faster than do local government offices. Doane Marketing Research Inc. representative Paul Justis says marketing services can help farmers earn profits in times of low commodity prices. Ag Marketing Services representative Al Kluis says farmers can earn between 50 and 80 cents more/bushel of corn using certificates and forward pricing, and marketing services can help them.
Broadbent, K. P. (author / Associate Director, Information Sciences, International Development Research Centre, Ottawa, Canada) and Associate Director, Information Sciences, International Development Research Centre, Ottawa, Canada
Format:
Journal article
Publication Date:
1987
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03095
