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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 1981 Subject Term media effectiveness

    21. Mass communication problems in Japan and Korea: a common cultural zone

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tamura, Norio (author)
    Format:
    Book chapter
    Publication Date:
    1981
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12695
    Notes:
    Pages 273-279 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley &amp; Sons, Chichester. 371 p.

    22. Media and messages: flexibility is the key to development communication in India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jain, Rajive (author) and Voigt, T.E. (author)
    Format:
    Journal article
    Publication Date:
    1981-12
    Published:
    India: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16575
    Journal Title:
    Development Communication Report
    Journal Title Details:
    36 : 16
    Notes:
    Reprinted from IDRC Reports, Vol. 10, No. 3 (October 1981).

    23. Media campaign for all seasons

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alvarez, Ramiro C. (author)
    Format:
    Editorial
    Publication Date:
    1981-06
    Published:
    Philippines: Communicators for Agricultural and Rural Development, Laguna, Philippines
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10078
    Journal Title:
    CARD News
    Journal Title Details:
    2(2) : 2
    Notes:
    This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois &gt; "International" section &gt; "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of Agriculture staged for rice (Masagna 99). Calls for research.

    26. Problems and prospects of rural tv programming in India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Singh, N.P. (author)
    Format:
    Book chapter
    Publication Date:
    1981
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12694
    Notes:
    Pages 263-271 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley &amp; Sons, Chichester. 371 p.

    28. Radio instructional programs: some practical guidelines for scriptwriters and planners

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    de Fossard, Esta (author)
    Format:
    Journal article
    Publication Date:
    1981-09
    Published:
    International: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16570
    Journal Title:
    Development Communication Report
    Journal Title Details:
    35 : 6-7
    Notes:
    "Radio is the medium of visual imagination." (p. 6)