Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10664
Notes:
Eugene A. Kroupa Collection, Case 5 Conference Workshop, Milwaukee, Wisconsin, December 13, 1981., Contains a selection of how-to articles, sample questionnaires, and other resources for conducting surveys. Includes a questionnaire about Wisconsin dairy farmers' opinions regarding dairy product promotion.
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12691
Notes:
Pages 185-194 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12693
Notes:
Pages 209-224 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Dordick, Herbert S. (author), Bradley, H.G. (author), and Nanus, Burt (author)
Format:
Book
Publication Date:
1981
Published:
USA: Ablex Publishing Corporation, Norwood, NJ.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21250
Notes:
Includes a discussion (p. 151) about attitudes of rural residents in support of rural post offices, despite potentials for using electronic technology instead of physical delivery of mail. "Of the Service's 40,000 buildings, 30,800 can be considered community or rural installations and generate only 4.5% of the total revenues." Mentions (p. 216-217) several agricultural applications of computer networks. (p. 217) Farmers are among the latest group to join a fast-growing list of non-technical users of computer networks. They are becoming aware that farming is not a way of life but a business - one that needs management tools." Predicts (p. 237) "In the nineties the issue will be one of equality of access to information, with the specialized networks doing very well financially because of the valuable and efficient services they will be providing. For some time, thoughtful observers have expressed fear that the emerging information society will produce a new class of information elite, and, indeed, there do exist two classes of people and businesses: the information users and the information used." Observes that electronic technologies are not decentralizing and opening access to business opportunities, but leading toward concentration of the components of the network marketplace. (p. 237) "This greater concentration of intellectual power in the emerging information society can only lead to concentrations of industrial and financial power which are not in concert with the American economic dream."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18410
Notes:
Pages 87-107 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2. John Wiley and Sons, Chichester. 325 pages.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
