1. Ask yourself - what do you expect people to do as a result of your P.R. program? Collection: Agricultural Communications Documentation Center (ACDC) Contributers: American Dairy Association (author) Format: Journal article Publication Date: 1962-06 Published: USA: American Dairy Association, Chicago, Illinois Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299 Journal Title: Public Relations Tips for Dairymen Journal Title Details: 2(6) : 1-4
2. Standards by which people judge ideas determine communication effectiveness Collection: Agricultural Communications Documentation Center (ACDC) Contributers: American Dairy Association (author) Format: journal Publication Date: 1964-11 Published: USA: American Dairy Association, Chicago, Illinois Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21645 Journal Title: Public Relations Tips for Dairymen Journal Title Details: 4 (11) :1-2
