Wagenet, Linda P. (author / Cornell University), Lemley, Ann T. (author / Cornell University), Grantham, Deborah G. (author / Cornell University), Harrison, Ellen Z. (author / Cornell University), Hillman, Katrie (author / Monmouth County Mosquito Commission), Mathers, Kevin (author / Cornell Cooperative Extension, Cornell University), and Younge, Lee Hanle (author / Cornell Cooperative Extension, Cornell University)
Format:
Journal article
Publication Date:
2005-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26155
6 pages, article 2TOT7, via online journal, It is not enough to simply post text in social media messages. Tweets with images garner three times more engagement, such as through likes, retweets, follows, clicks, and comments. Social media messages without accompanying visuals are a missed opportunity. This article describes 10 simple tools and accompanying techniques for creating attractive graphics and videos for use with social media: Canva, Paint, Piktochart, grayed out images, hand-drawn sketches, stock images, personal photos, PicCollage, GIFs, and Boomerang. Visuals should be copyright free and fit the content of a post. Time can be saved through repurposing existing images and videos for use in social media content.
5 pages, Social media usage has precipitated changes in Cooperative Extension’s delivery of programs to amplify involvement with selected audiences and it is important that we craft relevant content for a variety of audiences. Current research tells us that social media and related content can enrich education and can create broader audiences for programming. Resources like blogs, podcasts, and geofilters have shown to be received positively by a wide range of audiences and have created greater rates of engagement.
Yet, one platform that has received limited attention is TikTok, perhaps due to TikTok’s mixed reviews in educational systems. With current trends showing that 48% of 18-29 year olds are using the app, we believe that TikTok has great potential for connecting audiences with research-based information and engaging previously unreached communities.
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