Reports that focus group research among farm readers shows they want information that is not a commercial on the editorial pages they read. "Isn't it strange? The very credibility these folks crave is the first thing to disappear when publishers agree to relax their standards."
Posted at www.ageditors.com, President of American Agricultural Editors' Association describes challenges facing editorial independence and emphasizes the importance of following guidelines identified in the AAEA Code of Ethics.
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