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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Publication Year 1989 Subject Term advertising Journal Title Agribusiness

    1. Effectiveness of generic and brand advertising on fresh and processed potato products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jones, Eugene (author), Ward, Ronald W. (author), and Jones: Assistant Professor, Department of Agricultural Economics and Rural Sociology, The Ohio State University; Ward: Professor, Food and Resource Economics Department, University of Florida
    Format:
    Journal article
    Publication Date:
    1989-09
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06205
    Journal Title:
    Agribusiness
    Journal Title Details:
    5 (5) : 523-536

    2. Some observations on the impact of advertising on demand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brown, Mark G. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and Food and Resource Economics Department, University of Florida
    Format:
    Journal article
    Publication Date:
    1989-11
    Published:
    USA: New York : John Wiley & Sons
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06206
    Journal Title:
    Agribusiness
    Journal Title Details:
    5 (6) : 607-618

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