- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Mark G. (author), Fairchild, Gary F. (author), Lee, Jonq-Ying (author), and Food and Resource Economics Department, University of Florida
- Format:
- Journal article
- Publication Date:
- 1989-11
- Published:
- USA: New York : John Wiley & Sons
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06206
- Journal Title:
- Agribusiness
- Journal Title Details:
- 5 (6) : 607-618
- Subject Term:
- advertising and economics
