Search

    Start Over Collection Agricultural Communications Documentation Center (ACDC) Format Speech Subject Term advertising Subject Term promotion

    1. How to sell the farm market

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Glenn H. (author / President, Campbell-Sanford Advertising Company, Cleveland, Ohio) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1936-10-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36854
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 13, Delivered at the APA annual meeting, Chicago, Illinois, October 14, 1936. 8 pages.

    2. Meeting the challenge of business: an explosive case history

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peckels, M.F. (author / Internationational Harvester Company) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1953-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36971
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 17, Delivered before the Association of National Advertisers. 15 pages., Describes introduction of 77 new IH farm equipment items, featuring the new Farmall Fast-Hitch hydraulic control system. Used a Parade of Progress event for dealers, including "one of the most entertaining, yet hardest selling devices ever to come our way - a square dance with tractors and machines."

    3. Promotion of farm publications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    White, Frank B. (author)
    Format:
    Speech
    Publication Date:
    1917-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22472
    Notes:
    Agricultural Publishers Association Records Book, Jan 1, 1917 - Jul 1, 1917, Series No. 8/3/80, Box 1, University of Illinois Archives., Before the Agricultural Publishers Association Departmental, 13th Annual Convention, Associated Advertising Clubs of the World, St. Louis, Missouri, June 6, 1917. 7 pages.

    4. Remarks of Lester J. Will, General Manager, American Dairy Association

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Will, Lester J. (author) and Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Speech
    Publication Date:
    1954-10-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36884
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 18, Delivered at the APA annual meeting, Chicago, Illinois, October 19, 1954. 5 pages., Emphasizes the role of consumer research in guiding communications efforts.