18 pages, Concentrated Animal Feeding Operations (CAFOs) are known to have a wide range of negative impacts upon nearby residents and communities. Therefore, the siting of such operations in economically underdeveloped rural communities is an important environmental justice issue. This study explores the environmental conflict that surrounded a proposed CAFO in Bayfield County, Wisconsin. In this struggle, an outside corporation attempted to site a new CAFO in a community that was highly divided on the issue. We draw complementary insights from the environmental justice, stakeholder theory, and rural studies literatures to explain how the opponents of the CAFO were ultimately able to successfully resist the unwanted land use. This theoretical framework treats the formation of environmental inequalities as a process of conflict among diverse parties in which the potentially impacted communities may strongly influence the eventual outcome. Through interviews with key stakeholders and analysis of local and state media sources, we examine the primary points of contention within the local community along with the relative claims making and discursive strategies employed by each side. The findings of this study imply that how rural communities construct their identity and define potential environmental hazards are central to deciding environmental conflicts.
26 pages, This research is intended to initiate understanding of how obesity in the South persists even though the majority of inhabitants subscribe to a faith that discourages unhealthy lifestyles. Grounded in the Cognitive Dissonance Theory, this study examined Protestant evangelical Christians in the South (N = 11), who participated in semi-structured interviews. The first emergent theme was that, to these Southerners, the purpose of food is for sustenance and survival, as well as for bringing people together. Most participants reported having an average level of knowledge of nutrition and health. Furthermore, participants generally agreed that marketing or educational efforts had little effect on their understanding of nutrition. Another theme emerged when participants provided Biblical references to food or health. “The Body is a Temple” and “gluttony” were the most common Biblical concepts. All participants referred to taste or desirability as the driver of their food selections. Furthermore, most participants claimed habitual gluttony as a personal experience in their lives. This study concluded that subjects employed two modes of “trivializing” as a way of resolving dissonance. Some participants justified their eating habits based on Southern culture, while others explained that their church culture supported unhealthy eating as a means of gathering in fellowship.
14 Pages, iZindaba Zokudla (IZ) is a multistakeholder engagement project that aims to create opportunities for urban agriculture in a sustainable food system in Johannesburg. IZ implements the Farmers’ Lab, a social lab used as a transitional mechanism in a larger transition to sustainability. To move the South African urban food system to an ecologically sound, economically productive, and socially equitable system, significant stakeholder integration is needed, and the iZindaba Zokudla Farmers’ Lab provides that. This reflective essay presents a history of the project (2013 until now) detailing the project’s creation of an ecosystem based on social labs that facilitate innovation in the food system. Emergent entrepreneurs and others use the social labs and their activities, as well as stakeholder engagement in their enterprise development, and these Labs have created opportunities for applied and other research in the university. This has brought innovation and change to agroecological practice in Johannesburg. This reflective essay article situates IZ within the broader evolutionary change in South Africa and considers how conversations about food lead to the creation of sustainable food systems.
20 pages, Knowledge of agricultural practices has declined in recent years, resulting in consumers becoming uncertain of where and how their food has been produced and the marketing tactics used to promote the product. Historically, the U.S. population’s rich agricultural heritage coincided with higher levels of agricultural literacy. Some scholars, however, have maintained that U.S. culture has begun to lose touch with its agricultural foundations. More recent evidence has demonstrated that consumers acquire knowledge about their food from various media, most notably the Internet and social media. Often these sources use incorrect information and promote food and agricultural marketing trends that may not be grounded in scientific data. In response, this historical narrative analyzed a reform effort that occurred in U.S. food labeling policy and practice in the 1900s, which contributed to food labeling issues and consumer distrust in the agricultural industry. Based on the findings of this investigation, we concluded that food labels were initially intended to provide consumers with more profound knowledge of the food they purchased. However, key legislative acts such as the Fair Packaging and Labeling Act and the Nutrition Labeling and Education Act shifted the food labeling movement into a branding device to differentiate products and brands. We recommend that agricultural practitioners explore new ways to communicate their message more effectively. We also call for producers to incorporate more personal and emotional appeals when marketing agricultural products to better compete with third-party branding efforts.
Damhorst, Mary Lynn (author), Lennon, Sharron J. (author), Kim, Minjeong (author), Johnson, Kim K.P. (author), Jolly, Laura D. (author), and Jasper, Cynthia R. (author)
Format:
Journal Article
Publication Date:
2007-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30221
6pgs, A nationwide study was undertaken in China to understand why public interest has shifted away from agriculture and to discuss approaches that may help restore interest and support for agriculture. The study collected 2586 questionnaires from 242 cities in 31 provinces in mainland China. The results suggest that agriculture is still of public interest, but interest has shifted from traditional farming to the consumer perspective in food safety, nutrition and health, food security and agricultural history. Two groups in this study, the younger generation and those with college degrees, show less interest in production agriculture. The accelerating shift in population from rural China to urban areas explains why these two groups are less connected with agricultural issues. The authors contend that it is critically important to keep the urban population knowledgeable of the importance of agriculture and suggest ways to improve communication and support from this educated, city-dweller point of view in order to ensure a stable and secure future. The approach of science appreciation (ways to effectively communicate science to general publics) is proposed to effectively gain renewed interest and engagement with the public in the science of agriculture in order to optimize the needs and benefits from agriculture to society.
