USA: Rutgers University Press, New Brunswick, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29256
Notes:
Pages 177-183 in Steve Adubato, What were they thinking? Crisis communication: the good, the bad and the totally clueless. Rutgers University Press, New Brunswick, New Jersey. 249 pages., Case report on Taco Bell's response during an e. coli outbreak that caused sickness to customers in five states during 2006. Provided inaccurate information about the cause of the problem.
Venette, Steven J. (author), Lyonga, Agnes Ngale (author), Nganje, William E. (author), and Sellnow, Timothy L. (author)
Format:
Book chapter
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06209
Notes:
Pages 59-75 in Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer (eds), Crisis communication and the public health. Hampton Press Inc., Cresskill, N.J. 287 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06210
Notes:
Pages 77-94 in Matthew W. Seeger, Timothy L. Sellnow and Robert R. Ulmer (eds), Crisis communication and the public health. Hampton Press Inc., Cresskill, N.J. 287 pages.
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