Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24900
Notes:
Bulletin No. 4. Page 2., The Modern Business Text of the Alexander Hamilton Institute, a course in business that is studied by thousands of people, carries a complimentary reference to farm papers for taking "an advanced stand for honest advertising."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24905
Notes:
Special Bulletin No. 18. 3 pages., Calls attention to errors of description creeping into the advertising of some firms selling clothing, particularly women's clothing, by mail. Confirms standards used by the Vigilance Committee.
Hayden, Victor F. (author / Executive Secretary, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Article
Publication Date:
1925-03-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24904
Notes:
Special Bulletin No. 30. 3 pages., Urges publishers to examine all advertising copy and ask for revisions when it comes in conflict with the accepted standards of farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24899
Notes:
Bulletin No. 18. 1 page., From the house organ of an unidentified APA member: When someone stops advertising - Someone stops buying. - When someone stops buying - Someone stops selling. - When someone stops selling - Someone stops making. - When someone stops making - Someone stops earning. - When someone stops earning - Everybody stops buying.
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1925-08-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28858
Notes:
Agricultural Publishers Association Records, UI Archives., APA Bulletin 34, page 2.., Author notes the growing prospects of advertising by marketers of radios among farm residents.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24916
Notes:
Bulletin No. 36. Page 2., Six radio stations have formed a broadcasting chain that will send out advertising programs daily, each taking one night each week. "The formation of this group may be significant in indicating a trend in the movement to use radio for advertising purposes, thereby diverting appropriations that otherwise might go into farm papers and other printed media."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24917
Notes:
Bulletin No. 32. Page 3., Sixty-five farm papers during the first six months of 1924 showed a net loss of 3.8 percent in lineage over the same period of 1925. Twenty-eight magazines showed exactly the same percentage of net loss for the same period. Of the 65 farm papers, 50 showed a loss and 15 a gain.
