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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hayden, Victor F. (author / Executive Secretary, APA) and Agricultural Publishers Association.
Format:
Article
Publication Date:
1925-08-22
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28858
Subject Term:
advertising , Agricultural Publishers Association (APA) , farm families , farm journals , farmers , listenership , media effectiveness , media selection , radio , rural broadcasting , rural broadcasts , trends , and marketing communication
Notes:
Agricultural Publishers Association Records, UI Archives., APA Bulletin 34, page 2.., Author notes the growing prospects of advertising by marketers of radios among farm residents.