24 pages, The production mode of “high input, high yield and high waste” in the agricultural system poses a serious threat to the environment and the quality of agricultural products. Accelerating the adoption of green agricultural technology (GAT) by farmers is an emergency measure. However, according to microsurvey data, many farmers give up GAT within a year after adopting it. The implementation of this measure has been anticlimactic. Based on a survey of 1138 kiwi growers in Shaanxi Province, China, this paper builds a theoretical model and conducts empirical exercises to gain insight into the effects of perceived value, government support and their interaction with kiwi growers’ sustainable application of GAT. We find that perceived value and government support have a significant impact on the sustainable application of GAT. Government support plays a moderating role in the influence of perceived value on the sustainable application of GAT. Furthermore, in order to overcome the potential endogeneity problem caused by the two-way causal relationship between subjective variables, “owning a smartphone” was selected as the instrumental variable. The 2SLS model was used for endogeneity analysis, and the OLS model was used for the robustness test. This paper discusses the relevant theories and policy implications of environmental management.
24 pages, The popularization of social media and an increased interest in local food has led to the need for an online presence of direct-to-consumer agricultural producers. The COVID-19 pandemic quickly pushed the transition from traditional marketing practices to digital marketing practices, further emphasizing the importance of an online presence for small businesses. To better understand the perceptions of direct-to-consumer agricultural businesses, this study sought to understand the current use of social media and online communication and the challenges faced, related to social media and online communication, among these producers. Ten direct-to-consumer agricultural business personnel were interviewed to examine their social media and online communication use. Direct-to-consumer agricultural businesses are using Facebook as a primary social media platform and finding time to focus on social media and online communication is a challenge for agricultural personnel. A website is important to direct-to-consumer agricultural businesses, however many do not currently have a website. Direct-to-consumer agricultural businesses believe social media and an online communication are important to the growth and success of the business and are interested in educational materials and professional support to improve their online presence.
24 pages, Farmer-led research (FLR) is a process of inquiry wherein farmers use scientific methods to address their own on-farm curiosities and challenges in ways that are compatible with the scale and management style of their operations. With its flexible, adaptable, participatory, grassroots-oriented nature, FLR has typically been employed by farmers interested in ecological farming techniques and technologies, and evidence shows that it contributes to the adoption and improvement of ecological management practices across a range of contexts. Engagement in FLR initiatives has also been linked to positive social outcomes, including community-building, farmer empowerment, and enhanced capacity for leadership and collective action. In this paper, we present a case study of the Ecological Farmers Association of Ontario’s (EFAO) Farmer-Led Research Program (FLRP), which is currently one of relatively few FLR initiatives in North America. We draw on data from a participatory, mixed-methods research project. Our results highlight how the FLRP is enabling farmers to feel more knowledgeable, confident, motivated, and inspired to adopt and/or improve ecological practices on their farms, in part by supporting them in building robust social networks that align with their farming values and priorities.
18 pages, The degree of risk to which agricultural farmers are exposed during the COVID-19 pandemic and how they tackle those difficulties is a critical topic. Although the topic has been paid considerable attention by worldwide scholars, this study intends to compensate for it via conducting a ground-breaking analysis based on sample survey data. Integrating theoretical perspectives of individual- and collective-level social capitals rooted in sociology, and using NPRM (Nested Poisson Regression Model) to analyze a sample survey data collected in rural China in August 2020, we generated the following findings. (1) The overall risks and damages to agricultural production and management are relatively minimal. Thus, farmers are highly confident in conquering the pandemic and recovering their business. (2) Compared with micro- and macro-level influencing factors, social capital at both levels could greatly help agricultural farmers obtain informal and formal supporting resources (such as encouragement and financial supports), thus helping them to cope with the pandemic shock. (3) Specifically, the acquisition of informal supporting resources is mainly affected by the size of farmers’ ordinary networks (Spring Festival Visiting Network) and the frequency of public activities held in a village; gaining access to formal supporting resources is also influenced by the frequency of public activities, but the state of farmers’ personal connections with official departments plays a crucial role in determining the amount of such resources can be obtained. According to these empirical findings, suggestions on how to suppress the negative effects and lift the positive effects of dual social capitals in the process of responding to risks are proposed.
14 pages, This study explored impact of agricultural extension services on cereal production. Data were collected through a semi-structured questionnaire from a random sample of 262 farmers from four regions (east, west, north, and south) in Bhutan. Farmers assessed the impact of extension services on five aspects of cereal production (cereal seed, social, environmental, production, and marketing aspects). Percentages and an ordered logistic model were used to analyze the data. The study found a low level of farmers’ participation in extension services. The social aspect of cereal production was the most impacted by the extension programmes, while the marketing aspect was the least impacted. The farmers’ cultivated dry land (Coeff. = 0.21) and wetland (Coeff. = 0.72), their participation in extension services (Coeff. = 0.61), and the extra labour (Coeff. = 0.24) significantly contributed to cereal production. The provision of effective and high-quality extension programs by extension agents is critical for smallholder farmers to enhance their agricultural production.
13 pages, Encouraging farmers to increase the use of organic fertilizer will be conducive to promoting the green transformation of farmers’ production and realize sustainable agricultural development. As a long-term investment, the accuracy of farmers’ access to organic fertilizer information and the supporting role of credit are important factors that affect their organic fertilizer application decisions. However, the existence of information asymmetry in the organic fertilizer market and the credit constraints in the financial market, which restricts the enthusiasm of farmers to apply organic fertilizer. In recent years, the rapid development of the Internet in China’s rural areas has effectively alleviated the degree of information asymmetry in rural areas, and improved farmers’ access to credit, which provides a new opportunity for farmers to increase the application rate of organic fertilizer. This study takes 1030 apple growers in the main apple production areas of China as the research object, and employs Tobit model, IV-Tobit model and mediation effect model to explore the impact of internet use on farmers’ organic fertilizer investment. The results show that internet use can promote farmers’ organic fertilizer investment. After addressing the endogeneity issue and the robustness test, the conclusion is still robust. Heterogeneity analysis shows that internet use has a more significant impact on organic fertilizer investment in the older generation and the large-scale group of farmers. The mechanism analysis shows that internet use affects farmers’ organic fertilizer investment through improving access to credit. Therefore, it is necessary to continuously improve the construction of rural digital infrastructure, accelerate the development of the Internet in rural areas, and actively guide financial resources to agriculture, so as to effectively promote the green transformation of agricultural production.
10 pages, The study focused on the knowledge of intergenerational farm transfer among cocoa farmers in southwestern Nigeria. A three-stage sampling technique was used to select 5% of the total 6,843 registered cocoa farmers with the Agricultural Development Project (ADP), making a total sample size of 342 cocoa farmers. Data were collected through interviewer-administered questionnaires and analysed using percentages, frequency distributions and chi-square tests. The results revealed that a majority of the respondents were male (77.0%) and had farm sizes of 5 ha and below (84.9%). The respondents had a mean age of 58 years and a mean household size of six persons. The results show that a majority (65.3%) of respondents had low knowledge about intergenerational farm transfer. 56.9% of the respondents had not discussed the issue of intergenerational farm transfer plans with anybody. The results also show that cocoa farmers’ succession plan status has a positive relationship with their knowledge of intergenerational farm transfer. The study concluded that the knowledge of cocoa farmers about the process of farm transfer is poor. The study recommends that cocoa farmers be trained in the process of intergenerational farm transfer to ensure family farm sustainability.
8 pages, This perspective paper reviews the existing research directions on agricultural extension programmes in Nigeria and highlights how they are incapable of diffusing enough knowledge to facilitate the adoption of 21st-century agricultural innovations and enhance sustainable practices among rural farmers. A key idea of this paper is to suggest a new direction of research that is oriented towards the quality, skills, and strategies of effective and efficient communication that the extension agents possess, and a two-way communication delivery, and accentuate how it is a panacea for effective diffusion of knowledge and adoption of agricultural innovations among rural farmers. The methodology was to review and compare bodies of literature from countries with the best agricultural extension and rural advisory services, particularly some countries in Asia, and show how insights from those countries can inform a new research direction in effectively communicating agricultural innovations to Nigerian rural farmers. Drawing on experiences from those countries, it was confirmed that Nigeria's extension system is not effective and efficient in communicating innovations in global agricultural practices to farmers in the rural areas, and research efforts in extension services in the country are still fixated on the role of extension agents as teachers to farmer-pupils and one-way communication delivery from research through extension to farmers, and the availability and ability to use communication channels. Based on the current challenges in farming and agriculture at large, there is a need to rethink the concept of extension in Nigeria, emphasize training of agents, acquisition of communication skills and adoption of a two-way communication delivery that recognises farmers as autonomous agents and co-designers of agricultural innovations and not just passive receivers. The value of this paper is that it is arguably the first attempt to chart a new perspective and communication delivery methods for research and practice in agricultural extension programmes in Nigeria.
16 pages, The importance of smallholder farming is increasingly recognized in rural areas where increased crop productivity and market participation can effectively improve their dietary diversity and nutrition quality. However, rural households are still faced with severe food insecurity and malnutrition. The study sought to assess the role of smallholder farming in crop productivity and market access on rural household dietary diversity. The secondary data were collected using a quantitative research method, and 1520 participants were selected using a stratified random sampling technique. The descriptive results showed that cereals were the most (98%) consumed food group, while vegetables and fruits were the least consumed food groups, at 37% and 23%, respectively. The results from the Household Dietary Diversity Score (HDDS) showed that 57% of smallholder farmers consumed highly diverse diets (more or equal to six food groups), whereas 25% and 18% of smallholder farmers consumed medium dietary diversity (four to five food groups) and low diverse diets (less or equal to three food groups), respectively. The findings from the Conditional Mixed Process (CMP) and Poisson endogenous treatment effect models showed that household size, ownership of livestock, wealth index, and involvement in crop production positively influenced household dietary diversity. On the other hand, output and access to market information showed a negative effect. Social grants had contradicting effects: they had a negative impact on the HDDS received from crop productivity while they had a positive effect on the HDDS from market participation. Providing different ways smallholder farmers can use their funds effectively can help improve household dietary diversity and nutrition quality. The study recommended that more workshops and training be conducted that cover all the sustainable production systems that smallholder farmers can undertake to produce different food groups. These will raise awareness among smallholder farmers about the requirements for balanced diets for food and nutrition security.
26 pages, Agricultural productive services are an important means to achieve effective allocation of regional resources and play an important role in ensuring food security and improving farmers’ welfare. However, the development process of agricultural productive services still faces problems such as large differences in service levels in different segments and low participation rates in the full service. In order to investigate the influential paths of the low participation rate of farmers in the full-service process, this study takes maize farmers in northeast China as the research object. Based on 937 survey data from six cities in three northeastern provinces, we used the Item Response Theory (IRT) model to measure farmers’ information acquisition ability and constructed the Heckman two-stage model and the IV-Heckman model to analyze the logical framework of “information acquisition ability—farmers’ choice of productive agricultural services”. The main findings are as follows: firstly, the more channels there are, the stronger the farmers’ channel internalities; the higher the degree of channel differentiation, the stronger the farmers’ channel internalities. Second, after addressing the sample selection bias and endogeneity, there is a small rise in the facilitation effect of information acquisition ability on farmers’ productive agricultural service behavior. Third, this facilitation effect is achieved through farmers’ perceived usefulness of productive agricultural services, and the mediating effect of perceived ease of use is not significant. Therefore, fostering farmers’ self-perceptions and optimizing information delivery strategies are effective ways to promote farmers’ choice of agricultural productive services and to facilitate the modernization of Chinese agriculture. In general, this study helps to reveal the theoretical mechanism of farmers’ information asymmetry, and provides empirical evidence for how to promote the development of agricultural productive services.
