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62. Gender relations in household grain storage management and marketing: the case of the Binga District, Zimbabwe
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manda, Joanne (author) and Mvumi, Brighton M. (author)
- Format:
- Journal article
- Publication Date:
- 2008-09-19
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28907
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- DOI 10.1007/s10460-008-9171-8
63. Genome-edited versus genetically-modifed tomatoes: an experiment on people’s perceptions and acceptance of food biotechnology in the UK and Switzerland
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bearth, Angela (author), Kaptan, Gulbanu (author), and Kessler, Sabrina Heike (author)
- Format:
- Journal article
- Publication Date:
- 2022-03-22
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12625
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- V. 39
- Notes:
- 15 pgs, Biotechnology might contribute to solving food safety and security challenges. However, gene technology has been under public scrutiny, linked to the framing of the media and public discourse. The study aims to investigate people’s perceptions and acceptance of food biotechnology with focus on transgenic genetic modification versus genome editing. An online experiment was conducted with participants from the United Kingdom (n = 490) and Switzerland (n = 505). The participants were presented with the topic of food biotechnology and more specifically with experimentally varied vignettes on transgenic and genetic modification and genome editing (scientific uncertainty: high vs. low, media format: journalistic vs. user-generated blog). The results suggest that participants from both countries express higher levels of acceptance for genome editing compared to transgenic genetic modification. The general and personal acceptance of these technologies depend largely on whether the participants believe the application is beneficial, how they perceive scientific uncertainty, and the country they reside in. Our findings suggest that future communication about gene technology should focus more on discussing trade-offs between using an agricultural technologies and tangible and relevant benefits, instead of a unidimensional focus on risk and safety.
64. Greening pesticides: a historical analysis of the social construction of farm chemical advertisements
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Flora, Cornelia Butler (author) and Kroma, Margaret M. (author)
- Format:
- Journal article
- Publication Date:
- 2003
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21086
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 20(1) : 21-35
- Notes:
- Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.
65. Growing food, growing a movement: climate adaptation and civic agriculture in the southeastern united states
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Furman, Carrie (author), Roncoli, Carla (author), Nelson, Donald R (author), and Hoogenboom, Gerrit (author)
- Format:
- Journal article
- Publication Date:
- 2014-03
- Published:
- Netherlands: Springer Science & Business Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12244
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- v. 31, iss. 1
- Notes:
- 15 pages, his article examines the role that civic agriculture in Georgia (US) plays in shaping attitudes, strategies, and relationships that foster both sustainability and adaptation to a changing climate. Civic agriculture is a social movement that attracts a specific type of "activist" farmer, who is linked to a strong social network that includes other farmers and consumers. Positioning farmers' practices within a social movement broadens the understanding of adaptive capacity beyond how farmers adapt to understand why they do so. By drawing upon qualitative and quantitative data and by focusing on the cosmological, organizational, and technical dimensions of the social movement, the study illuminates how social values and networks shape production and marketing strategies that enable farmers to share resources and risks. We propose a conceptual framework for understanding how technical and social strategies aimed to address the sustainability goals of the movement also increase adaptive capacity at multiple timescales. In conclusion, we outline directions for future research, including the need for longitudinal studies that focus on consumer motivation and willingness to pay, the effects of scale on consumer loyalty and producer cooperation, and the role of a social movement in climate change adaptation. Finally, we stress that farmers' ability to thrive in uncertain climate futures calls for transformative approaches to sustainable agriculture that support the development of strong social networks.
66. Hands off but strings attached: the contradictions of policy-induced demand-driven agricultural extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leeuwis, Cees (author), Klerkx, Laurens (author), and de Grip, Karin (author)
- Format:
- Journal article
- Publication Date:
- 2006-06
- Published:
- Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24423
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 23(2) : 189-204
67. Hashtag hijacking and crowdsourcing transparency: social media affordances and the governance of farm animal protection
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rodak, Olga (author)
- Format:
- Journal article
- Publication Date:
- 2020-06
- Published:
- Netherlands: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12240
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- Vol. 37 Iss. 2
- Notes:
- 15 pages, The post-war Western world has seen a gradual shift from government to governance, a process that also concerned the issues related to agro-food sustainability, such as food quality, environmental impact, social justice, and farm animal welfare. Scholars believe that social media are a new site that reconfigures relations between various actors involved in the governance of these problems. However, empirical research on this matter remains scarce. This paper fills this gap by examining the case of Februdairy, a Twitter hashtag campaign to promote the British dairy industry, hijacked by animal protection activists. For this case, I employ the relational perspective on technology affordances—as operationalised by Faraj and Azad (in: Leonard et al. (eds), Materiality and organizing. Social interaction in a technological world, Oxford University Press, Oxford, 2012)—to highlight two distinct strategic modes of embracement of social media functionalities by the opposing groups: hashtag hijacking and crowdsourcing transparency. The analysis reveals also that a pre-existing social structure of the agro-food system conditions reconfiguration of social relations by technology in a way that actually strengthens the tendency to govern the issue of farm animal protection with market mechanisms.
68. How consumers use mandatory genetic engineering (GE) labels: evidence from Vermont
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kolodinsky, Jane (author), Morris, Sean (author), Pazuniak, Orest (author), and University of Vermont
- Format:
- Journal article
- Publication Date:
- 2018-10-29
- Published:
- United States: Springer Netherlands
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10315
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- 36(1) : 117-125
- Notes:
- 9 pages., Via online journal., Food labels legislated by the U.S. government have been designed to provide information to consumers. It has been asserted that the simple disclosures “produced using genetic engineering” on newly legislated U.S. food labels will send a signal that influences individual preferences rather than providing information. Vermont is the only US state to have experienced mandatory labeling of foods produced using genetic engineering (GE) via simple disclosures. Using a representative sample of adults who experienced Vermont’s mandatory GE labeling policy, we examined whether GE labels were seen by consumers and whether the labels provided information or influenced preferences. Nearly one-third of respondents reported seeing a label. Higher income, younger consumers who search for information about GE were more likely to report seeing a label. We also estimated whether labels served as information cues that helped reveal consumer preferences through purchases, or whether labels served as a signal that influenced preferences and purchases. For 50.5% of consumers who saw a label, the label served as an information cue that revealed their preferences. For 13% of those who saw the label, the label influenced preferences and behavior. Overall, for 4% of the total sample, simple GE disclosures influenced preferences. For a slight majority of consumers who used a GE label, simple disclosures were an information signal and not a preference signal. Searching for GE information, classifying as female, older age and opposing GE in food production significantly increased the probability that GE labels served as an information source. Providing such disclosures to consumers may be the least complex and most transparent option for mandatory GE labeling.
69. How digital communications contribute to shaping the career paths of youth: a review study focused on farming as a career option
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Unay‑Gailhard, İlkay (author) and Brennen, Mark A. (author)
- Format:
- Online article
- Publication Date:
- 2022-08-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12601
- Journal Title:
- Agriculture and Human Values
- Notes:
- 18pgs, Can the power of digital communications create opportunities for overcoming generational renewal problems on farms? This interdisciplinary review explores the reported impacts of digital communication on career initiation into farming from a global perspective via the lens of career theories. Seventy-three papers were synthesized into two domains: (1) the impact of digital communication interactions on farming career initiation, and (2) the dynamics of digital communication initiatives that create opportunities to inspire youth into farming. The finding shows that the mainstream literature primarily aims to support the continuity of farming careers but pay little attention to the potential of digital communication to attract youth into farming. This review argues that career communications for farming receives insufficient attention, and could be better integrated into agricultural communications strategies by using the potential of digital communications. Study concludes that while economic and geographic factors, as well as societal and cultural norms, lead to negative perceptions on farming careers, there are three pathways that may contribute to breaking down these negative perceptions. Firstly, taking the changing nature of career motivations, such as the trend towards sustainable farming linked to self-fulfillment, among today’s youth into consideration is essential. Secondly, highlighting technological advances in digital agriculture practices, like geographical flexibility or innovation capacity of farming, for example, is important to increase awareness about new opportunities in the profession. Lastly, communication campaigns with targeted groups (e.g., young females) play a role to change the negative perceptions of the rural way of life and the farming profession.
70. How farmers “repair” the industrial agricultural system
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Houser, Matthew (author), Gunderson, Ryan (author), Stuart, Diana (author), and Denny, Riva C.H. (author)
- Format:
- Journal article
- Publication Date:
- 2020-03-31
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12059
- Journal Title:
- Agriculture and Human Values
- Notes:
- 15 pages, via Online journal, Scholars are increasingly calling for the environmental issues of the industrial agricultural system to be addressed via eventual agroecological system-level transformation. It is critical to identify the barriers to this transition. Drawing from Henke’s (Cultivating science, harvesting power: science and industrial agriculture in California, MIT Press, Cambridge, MA, 2008) theory of “repair,” we explore how farmers participate in the reproduction of the industrial system through “discursive repair,” or arguing for the continuation of the industrial agriculture system. Our empirical case relates to water pollution from nitrogen fertilizer and draws data from a sample of over 150 interviews with row-crop farmers in the midwestern United States. We find that farmers defend this system by denying agriculture’s causal role and proposing the potential for within-system solutions. They perform these defenses by drawing on ideological positions (agrarianism, market-fundamentalism and techno-optimism) and may be ultimately led to seek system maintenance because they are unable to envision an alternative to the industrial agriculture system.