Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10405
Notes:
4 pages., Online from Australian Broadcasting Corporation website., During a severe drought, a Queensland grazier decided to share her story on a social media post that included distressing images of livestock. Unintended consequences included accusations of animal abuse and investigation by Biosecurity Queensland.
Role of social media for civic participation, drawing on Swedish volunteer initiatives that emerged in the context of the migration crisis in 2015 as a case study.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06772
Notes:
The document also identifies a link to this video production aired on national television, "Landline," at the weekend celebrating the 70th anniversary of rural programming on the Australian Broadcasting Corporation., Script via online from the Australian Broadcasting Corporation. 19 pages.
22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities
