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Subject Term
- adoption process[remove]290
- adoption228
- diffusion119
- innovations92
- adoption behavior88
- farmers85
- India76
- information sources68
- decision making50
- farming methods50
- technology transfer45
- rural development43
- influences37
- communication theory32
- extension32
- development communication29
- social factors26
- media effectiveness24
- agricultural development20
- decision process20