What’s your sign? dole’s latest promotion has a salad for that

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strailey, Jennifer (author)
    Format:
    Online article
    Publication Date:
    2022-05-04
    URL:
    https://www.thepacker.com/news/retail/whats-your-sign-doles-latest-promotion-has-salad
    Published:
    United States
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12565
    Journal Title:
    The Packer
    Subject Term:
    marketing methods, marketing communication, agri-marketing, Agricultural Advertising, agricultural marketing, outreach, produce promotions, consumer relations, consumer communication, and marketing strategies
    Notes:
    Dole Food Company, Inc. hopes to encourage Americans to eat more fresh fruit and vegetables in honor of May’s National Salad Month and all year long, with the release of a dozen original salad recipes linked to the specific astrological personalities of the 12 Zodiac signs.

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