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2. Advertising and promotion in food marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gallo, Anthony E. (author)
- Format:
- Report
- Publication Date:
- 1984-01
- Published:
- USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
- Notes:
- 37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of this advertising focused on highly processed and highly packaged foodswhich also tend to be the foods consumed in large quantities in the United States relative to Federal dietary recommendations such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the U.S. Department of Agriculture spent $333.3 million on nutrition education, evaluation, and demonstrations. This is approximately what the food industry spent on advertising just for coffee, tea, and cocoa, or for snacks and nuts; slightly more than half (60 percent) the amount spent on advertising for carbonated soft drinks, and less than half the amount spent promoting beer, or candy and gum, or breakfast cereals.
3. Characterizing viewpoints of scholars in agricultural communications as they relate to research themes in the journal of applied communications: a q methodological study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parrella, Jean A. (author), Spence, Jessica R. (author), Redwine, Tobin (author), and Leggette, Holli R. (author)
- Format:
- Journal article
- Publication Date:
- 2021-10
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12404
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Iss. 3
- Notes:
- 27 pages, Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.
4. Connected television advertising - 10 reasons why you should consider CTV
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Blog
- Publication Date:
- 2021-02-14
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
- Notes:
- Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.
5. Largest Communications Agencies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2022-05
- Published:
- United States: National Agri-Marketing Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12554
- Journal Title:
- Agri Marketing
- Journal Title Details:
- p. 16-23
- Notes:
- 8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.
6. Little stories of farm paper advertising
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1916-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16894
- Journal Title:
- Agricultural Advertising
- Journal Title Details:
- 28(8) : 20-22
- Notes:
- Case experience of inappropriate copy and illustrations for a swine cholera product. "You can't fake it." Artist and copy writer spent a week on a livestock farm to redo the materials.
7. Marco Morrow joins the Capper staff
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1908-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16345
- Journal Title:
- Agricultural Advertising
- Journal Title Details:
- 19(5) : 409
8. Marketing channel, production technique and farm profitability in vegetables marketing: empirical evidence from micro data in Punjab, Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yasmin, Bushra (author) and Fatima, Hina (author)
- Format:
- Journal article
- Publication Date:
- 2022-09-27
- Published:
- Pakistan: Directorate of Agricultural Information Lahore
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12855
- Journal Title:
- Journal of Agricultural Research
- Journal Title Details:
- Vol. 60, N.4
- Notes:
- 13 pages, Current study was conducted during 2020 by Department of Economics, Fatima Jinnah Women University, Rawalpindi, Pakistan to study evaluate the marketing channel of vegetables in Punjab pertaining to farm’s profitability and the factors determining this profit based on primary data collected from 100 farmers each for 4 selected vegetables . Data were collected through structured questionnaire from 36 villages out of 7 cities of Faisalabad division while from 28 villages out of 5 cities of Bahawalpur division through purposive sampling technique. Gross margin analysis and mean regression was done to estimate the determinants of profit both at division level and for the pooled data. The gross margin per acre was calculated at Rs.171,676 for cucumber, Rs. 171,649 for green chilies, Rs. 315,229 for tomatoes and Rs. 33,002 for onions. The regression results showed age, farming experience, credit and storage facilities, production cost and commission to the middle man as significantly contributing factors in profit while the choice of production technique appeared to be particularly depending on the educational qualification of selected farmers. The peak age that yielded maximum profit was calculated at 49 and 42 years in Faisalabad and Bahawalpur division, respectively. Experience of farmers was significantly increased in profit. The commission to agent surpasses all other payments that farmers incurred during marketing process. The margin was around 39% and 33% of total cost for cucumber and chilies in Faisalabad while 34% and 43% percent for tomatoes and onion in Bahawalpur. So the enactment of farmers with middle man for the sale of crop was due to heavy reliance on them for loans; around 80 percent famers in Faisalabad while about 40 percent in Bahawalpur sought loans from middle man. The study suggested that healthy competition among farmers by providing them adequate storage facilities, sufficient credit, perfect market information and education could contribute positively in adopting advanced modes of production to minimize the production and marketing cost.
9. The farmer as "a class"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1907-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16308
- Journal Title:
- Agricultural Advertising
- Journal Title Details:
- 18(1) : 27-28
10. What’s your sign? dole’s latest promotion has a salad for that
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Strailey, Jennifer (author)
- Format:
- Online article
- Publication Date:
- 2022-05-04
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12565
- Journal Title:
- The Packer
- Notes:
- Dole Food Company, Inc. hopes to encourage Americans to eat more fresh fruit and vegetables in honor of May’s National Salad Month and all year long, with the release of a dozen original salad recipes linked to the specific astrological personalities of the 12 Zodiac signs.