Study of farm radio by National Association of Farm Broadcasters

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Correspondence
    Publication Date:
    1968-02-20
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10762
    Subject Term:
    accuracy, communication research, farmers, listenership, media effectiveness, radio, rural broadcasts, survey methods, bias, research issues, and research reporting
    Notes:
    Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 3 pages., This report from the Research Department of Farm Journal magazine briefly describes results of a recent listener survey involving farm radio. Notes a matter of data presentation.

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