Gnaegy Suzanna (author / Winrock International) and Anderson, Jock R. (author / Winrock International)
Format:
Publication
Publication Date:
1991-06-30
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11012
Notes:
World Bank Discussion Paper 126. Washington, D.C. 158 pages., Studies from a workshop. Includes evidence that research and extension had contributed to a decline in agricultural production. "There is a broad consensus about the many factors that have contributed to failures to boost land and labor productivity in Sub-Saharan Africa. Both technological options and agroecological and socioeconomic circumstances in this vast region are diverse, thus creating a complex matrix of impacts and explanations. The central explanation is that research and development activities, whether public or private, national or international, have produced innovations that farmers find variously unprofitable, too risky, or impossible to implement in a timely and useful fashion. These problems lead, in turn, to often declining agricultural productivity and a deteriorating agricultural resource base, particularly of soil and forest resources. Stepping back further from the farmers themselves to the institutions that are supposed to have assisted, the difficulties are several including the poor (often irrelevant for resource-poor farmers) siting of much past experimental and testing endeavor, inadequate and temporally inconsistent staff and budget support for national research and extension organizations.
15 Pages, As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers’ concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response to varying elements of the communications message. Continuous response measurement (CRM) is a method that can be used to monitor and track individual responses to media messages in real-time to reveal critical moments within a communications message. CRM holds the potential to help those in agricultural communications understand what specific elements within messages resonate most with consumers. This professional paper explores how researchers can use CRM, showcases benefits and drawbacks of CRM, and provides recommendations for contributions to agricultural communications literature.
USA: Center for Investigative Reporting, Emoryville, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10286
Notes:
Via online from the "Reveal" section of the Center website. 5 pages., Regional officials of the National Park Service "scrubbed all mentions of climate change from a key planning document for a New England national park after they were warned to avoid "sensitive language that may raise eyebrows."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12108
Notes:
Online from Radio Free. 3 pages., Author reports on helping the U.S. Senate draft and pass the Physician Payments Sunshine Act a decade ago. It requires companies to report monies and gifts they give physicians, which are known to influence what doctors prescribe or promote. "We need a 'sunshine law' for science that would expose all sorts of conflicts of interest and industry manipulation that skew research on food, synthetical chemicals, pesticides, air pollution, genetic technology, and the climate."
2 pages., Online via Directory of Open Access Journals (DOAJ), Author suggests that universities and research centres "persist with 19th century methods of data gathering, scholarly analysis, and journal articles. Today's world needs science in real-time, whether to detect drought, confront Ebola, or assist refugees. Research needs to work faster and embrace 21st century practices including data science, open access, and infographics."
